video
The video titled "The Death of the Watch Industry and More Myths About Luxury Watches" explores the current state of the luxury watch market and debunks common misconceptions surrounding it. It discusses the challenges faced by the industry, including changing consumer preferences and the impact of technology on
video
The video titled "14 Watch Brands that AREN’T Worth Your Money Anymore" explores various watch brands that have lost their value or reputation in the market. It discusses the reasons why these brands may no longer be considered a good investment, highlighting factors such as declining quality,
Feature
Formula 1 drivers wear timepieces that must withstand extreme conditions, such as high temperatures and significant G-forces, making their watches critical tools rather than just fashion statements. The featured watches represent a blend of performance, precision, and style, showcasing how closely linked motorsport and watchmaking are. For instance, Isack
comparisons
The exploration of accuracy in timepieces reveals the distinct characteristics of mechanical and quartz movements, each serving different purposes and appeals. Mechanical watches, powered by intricate engineering, embody craftsmanship and tradition but fall short in precision compared to quartz watches, which utilize battery-powered quartz crystals to achieve remarkable accuracy
Feature
The rise of mechanical watches among brands traditionally focused on quartz reflects changing consumer preferences in the watch industry. The Quartz Crisis of the 1970s and 1980s led many Swiss watchmakers to shift to quartz technology, resulting in a significant decline in mechanical watch production. However, since the 1990s, mechanical
New Watches
The Schaefer and Companions Octolune watch represents a refined evolution of the brand’s design philosophy, transitioning from the intricate aesthetics of the Solune collection to a more versatile and approachable silhouette. The Octolune features a 43mm wide 904L stainless steel case with a distinctive octagonal bezel and a sophisticated
Feature
The Swiss watch industry faced a severe crisis in the 1970s and 1980s due to the rise of quartz technology, which enabled Japanese manufacturers to produce cheaper, more precise watches. Despite the collapse of many Swiss companies and a significant loss of jobs, a few key figures, including Jean-Claude
events
On February 6, 2026, the Windup Watch Shop showroom in Brooklyn buzzed with excitement as Oris and Worn & Wound celebrated the launch of the Big Crown Pointer Date “Bullseye.” Despite the cold weather, watch enthusiasts and first-time buyers gathered to experience the new release. Attendees interacted with Oris
editorial
The volatility of gold prices significantly influences the luxury watch market, particularly for brands like Rolex. While gold is a valuable raw material for crafting watches, its market value does not directly dictate the prices of high-end timepieces. Factors such as brand equity, design, and demand play a crucial
comparisons
The comparison explores three models of the Omega Speedmaster: the classic Moonwatch, the modern White Dial, and the luxurious Black and White. Each model shares a similar 42mm case design but differs in aesthetics and functionality. The Moonwatch features a matte-black dial and a practical, utilitarian design, while the
review
The Audemars Piguet Royal Oak Selfwinding Perpetual Calendar Openworked showcases a refined design that balances technical innovation with aesthetic appeal. With a 41mm titanium case measuring just 9.5mm in thickness, it is constructed using lightweight materials that enhance both wearability and comfort. The watch features a striking openworked dial
Feature
Watches and Wonders Geneva 2026 is set to expand its ambitions and audience, showcasing innovation and industry relevance through redesigned events like the LAB, which features 15 startups. Additionally, the "Wake Up!" exhibition offers a unique historical perspective on alarm mechanisms, tracing their evolution from public bells to
News
Omega has inaugurated a pavilion in Milan during the Winter Olympics, providing an interactive experience that highlights the watchmaker’s long-standing relationship with the Games. Open to the public, the pavilion showcases Omega's role as the Official Timekeeper through various exhibitions that include historic images, technology displays,
Feature
Chopard has partnered with Italian automotive design house Zagato to introduce the Lab One Zagato Concept watch, the lightest titanium timepiece the brand has ever created, weighing just 43.2 grams including the strap. This innovative watch embodies a unique architectural approach, drawing inspiration from Zagato's racing car
video
The video titled "Swiss Watchmaking Is a Lie (And Here’s Why)" explores the misconceptions surrounding Swiss watchmaking, challenging the romanticized image of precision and craftsmanship that has long been associated with the industry. It delves into the realities of production, revealing how many brands rely on mass-
video
In January 2026, several exciting watch releases captured attention, highlighting innovative designs and advanced technology. Among the best new releases, notable watches exemplify craftsmanship and style, appealing to both enthusiasts and casual wearers. Each timepiece showcases unique features that set them apart in the luxurious watch market, making them highly
video
The video titled "This Watch Is Crazy but is it Too Crazy?" is set to run on February 9, 2026, and is crafted by Michael Wolf. It appears to delve into the eccentricities of a particular watch, raising questions about its design and functionality. The story is shared
video
The video titled "ON TIME | How REAL Watch Collectors Think" features insights from Eric Wind, who shares his perspective on the mindset of genuine watch collectors. It delves into the intricate world of horology, exploring not just the appeal of timepieces but also the emotional and historical connections
video
The Revolution Awards 2025 highlights the best watches of the year, showcasing a curated selection that exemplifies craftsmanship, innovation, and style. Scheduled to run on February 9, 2026, this video presentation promises to captivate enthusiasts and collectors alike, providing insights into the latest trends and technological advancements in the watch
video
A new video has been released showcasing the latest and hottest watches that have just hit the market. The content highlights various models, emphasizing their unique features and design elements that cater to both luxury and functionality. Scheduled to run on February 9, 2026, the video aims to engage watch
video
The video featuring Riccardo Torrisi from Out Of Order Watches invites viewers to explore the intricate world behind the brand. It highlights the craftsmanship and unique approach that differentiates Out Of Order Watches in a competitive market. The narrative delves into the creative processes, materials used, and the philosophy that
New Watches
The Laco x Circula ProLab is a collaboration celebrating the shared history of Laco and Circula, two prominent watch brands from Pforzheim, Germany. Both brands are commemorating significant anniversaries, with Laco marking its 100th year and Circula its 70th. This partnership has resulted in a limited edition set of 170
New Watches
The Watch Ho & Co(mmunity) x Selten Jui Bauhinia is a limited-edition timepiece, celebrating the brands' collaboration and commemorating the essence of community and belonging. Retailing at USD 1,250, this watch is available in two unique dial colors—Pink and Purple—each limited to 200 pieces.
New Watches
Sarpaneva has introduced two limited edition watches, the Stardust Pluto and Stardust Mars, expanding its Stardust line. Both timepieces share a common design and construction, featuring the brand's signature Korona case made from high-grade Finnish stainless steel. With a diameter of 42mm, the cases are well-proportioned
Feature
The Konzept Zeit watch stand is an innovative product from a young German design company that aims to enhance the way watches are displayed when not worn. Designed by Michael Koczynski, the stand features a monolithic aluminum structure that securely holds watches upright, allowing for easy visibility of the time
review
The ArtyA Luminity Wavy AMR-01 is a limited edition watch that combines avant-garde designs with wearable size, featuring a 35mm diameter and 13.45mm thickness. Available in various materials including sapphire, titanium, and black DLC titanium, the watch offers unique dial options such as transparent sapphire, amazonite, and
review
The Audemars Piguet Neo Frame Jumping Hour is a newly launched watch that marks the brand's first fully in-house jumping hour caliber, presented during a significant period for Audemars Piguet, including its 150th anniversary. This timepiece features a striking design with a 34.6mm 18k pink gold
News
In 2025, the secondary market for luxury watches reached impressive sales of $17 billion, with Rolex accounting for $5.7 billion of that total, reflecting a significant year-on-year growth of 36.4%. This market has become increasingly sophisticated, outperforming the primary market, which saw minimal growth. The EveryWatch
review
DUG is a neo-classic German watch brand based in Glashütte, known for offering unique timepieces that blend traditional craftsmanship with modern design at competitive prices. Their flagship models, the DUG Purist Typ 1 and Typ 2, are distinguished by their Swiss-made Sellita movements, which are elaborately decorated in
review
The TAG Heuer Carrera Seafarer Chronograph reinterprets a quirky mid-century tide-tracker within the modern Carrera 'Glassbox' design. With a champagne-colored dial and vibrant teal accents, it maintains much of the charm of its original while integrating contemporary technical enhancements. The watch features a unique tide
New Watches
Breitling has partnered with the Aston Martin Aramco Formula One Team as their Official Watch Partner, marking a significant return to Formula 1 for the brand. To celebrate this collaboration, the Breitling Navitimer B01 Chronograph 43 Aston Martin Formula One Team has been introduced, limited to just 1,959 pieces
New Watches
The Unimatic Modello Cinque U5S-BL Limited Edition is a new watch that exemplifies the brand's commitment to minimalist design while introducing modern features. This limited edition, with only 300 pieces available, showcases a stainless steel case and a matte black dial enhanced by Unilight 3D luminous markers
Briefing
Yesterday delivered a little bit of everything across the watch universe, starting at the top with Richemont reportedly exploring a management buyout of Jaeger-LeCoultre led by longtime CEO Jérôme Lambert. With JLC valued north of CHF 1 billion but showing clear margin pressure inside Richemont’s Specialist Watchmakers division,
News
Breitling has made a significant move into Formula 1 by securing a multi-year sponsorship deal with Aston Martin and the Aston Martin Aramco Formula One Team. This partnership will see Breitling's logo displayed on the team's car and apparel starting with the 2026 season. The
News
Richemont is reportedly considering a management buyout of Jaeger-LeCoultre, led by CEO Jérôme Lambert, who is expected to invest personally alongside other backers. The potential deal values the brand at over CHF 1 billion and follows the recent sale of Baume & Mercier to Italian jeweler Damiani. Jaeger-LeCoultre’
News
Newly released Jeffrey Epstein case files reveal Ghislaine Maxwell openly discussing the bulk purchase of counterfeit luxury watches sourced from China.
Feature
Niton, a historic jump hour watch manufacturer, has been relaunched with a focus on blending vintage and modern styles, exemplified by their new model, the Niton Prima. Originally founded in Geneva in 1919, Niton gained a reputation for ultra-thin watches and innovative movements, including the iconic jump hour display.
New Watches
The Niton Prima is a revival of a historic watch brand known for its jumping hour movements, which dates back to 1919. This new model features an Art Deco-inspired design and a rectangular case crafted from either platinum or rose gold. The watch showcases a satin-brushed dial with
New Watches
British Formula One driver George Russell has collaborated with IWC to create two limited edition Pilot’s Watches, designed with his signature blue accents inspired by his racing helmet. These new models, part of IWC’s Top Gun range, showcase a contemporary military aesthetic with black ceramic cases and incorporate
New Watches
Farer, a British indie watch brand founded in 2015, has launched the new Farer World Timers, which incorporate Swiss-made mechanical movements and feature unique designs with a British flair. The updated World Timers, first introduced in 2019 and refined in 2024, include a central 24-hour disc and a
New Watches
The Parmigiani Fleurier Tonda PF Micro-Rotor Agave Blue is a new addition to the Tonda PF collection, which was launched in 2021 with a focus on contemporary haute horlogerie that emphasizes restraint and elegance. The new models feature an Agave Blue dial, a unique hand-guilloché surface that balances
New Watches
The Christopher Ward C60 Trident Lumière ‘Green Fifteen’ x Bark & Jack is a new dive watch collaboration between the British brands Christopher Ward and Bark & Jack, led by YouTuber Adrian Barker. This timepiece, made from grade 2 titanium, features a minimalist design with a 41mm diameter and a
comparisons
Recent Orient Star announcements have captured attention, shifting perceptions about the brand's positioning against competitors like Seiko. The launch of the 75th anniversary collection showcases five limited edition watches that reflect a newfound confidence and direction for Orient Star. Each model, from the M34 F8 Date with a
video
Pilot watches are specialized timepieces designed for aviation professionals, combining functionality with durability to enhance flight experiences. These watches typically feature high visibility dials, multiple time zone displays, and robust materials that can endure the rigors of flying. The design often incorporates features such as large crowns for easy adjustments
video
The video titled "Are F1 Drivers Wearing The Wrong Watches?" explores the relationship between Formula 1 drivers and their choice of wristwatches. It raises questions about whether the luxury timepieces often worn by these athletes align with their high-speed, precision-driven environment, or if there are more
video
The video titled "My Ultimate Tool Watch - The Green Fifteen" showcases a unique watch designed for tool enthusiasts. It highlights the watch's features, emphasizing its functionality and aesthetic appeal, making it a must-have for those who appreciate both practicality and style in their timepieces. Set
video
GAGA Laboratorio Bauhaus focuses on exquisite timepieces that blend artistry and functionality. This video showcases the craftsmanship involved in creating these unique watches, emphasizing the meticulous attention to detail and the innovative design elements that set these timepieces apart in the luxury market. The content is scheduled to run on
video
"Fratello Talks: Understanding Water Resistance" focuses on educating viewers about the intricacies of water resistance in various contexts. The video aims to clarify how water resistance ratings work, the differences between water resistance and waterproofing, and the implications for consumers when selecting products like watches or outdoor gear.
video
The Green Fifteen All Titanium Diver is a collaborative watch created by Bark & Jack and Christopher Ward, showcasing a blend of durability and style. This timepiece is constructed entirely from titanium, making it lightweight yet robust, ideal for diving enthusiasts. The design emphasizes functionality while maintaining an aesthetic appeal,
video
A YouTuber ventures into the world of watch design, merging creativity with functionality. The project showcases the process of conceptualizing and creating a unique timepiece, highlighting the challenges and innovations involved in transforming an idea into a tangible product. The video not only delves into the aesthetic aspects of the