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In 2025, Rolex reduced its production for the second consecutive year while simultaneously increasing its market share in the luxury watch sector. According to Swiss bank Vontobel, the brand solidified its position as the top seller, accounting for 61% of sales by value for watches priced above CHF 3,000,
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Hublot has appointed Jung Kook, a member of BTS, as its global ambassador, with the announcement made in Seoul. This partnership illustrates the brand's strategy of aligning its watchmaking with influential figures in music, sports, and culture, emphasizing a connection between Hublot's innovative history and Jung
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Tissot has extended its partnership with the NBA, WNBA, and NBA G League, emphasizing a deep integration rather than mere branding. This partnership, which began in 2015, includes the launch of a state-of-the-art shot clock and the Tissot NBA Supersport 2025 Special Edition watch, positioning Tissot as
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Renaud Tixier is making waves in the watchmaking industry with its commitment to innovative design and engineering. The brand, which is rooted in the legacy of Dominique Renaud, emphasizes a return to the fundamentals of mechanical watchmaking, focusing on efficiency and simplicity. During a visit to their manufacture in Nyon,
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Lange & Söhne has expanded its presence in the U.S. by opening a new boutique at 435 Michigan Avenue in Chicago's Tribune Tower, situated on the iconic Magnificent Mile. This opening increases the brand's U.S. points of sale to nine, aligning with its global
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Audemars Piguet has relocated its AP House in London to a new, larger venue on Clifford Street, moving from its original location on New Bond Street. The new space, covering nearly 10,000 square feet, features a lavish reception, storytelling areas showcasing vintage timepieces, and a club-like atmosphere designed
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Studio Underd0g has achieved remarkable growth in the watchmaking industry, evolving from a one-man operation to a thriving company producing over 14,000 watches annually. The brand has recently formalized its expansion by acquiring the Horologium workshop, now known as The D0ghouse, which allows for greater control over production
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Super Bowl LX showcased a blend of thrilling football and notable watch spotting, particularly highlighting the Seattle Seahawks' victory over the New England Patriots. As players and celebrities gathered for the event, various timepieces emerged as focal points, reflecting a mix of luxury and practicality. Notable watch wearers included
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During the Super Bowl LX halftime show, Bad Bunny showcased a stunning Audemars Piguet Royal Oak Selfwinding watch, model reference 15553BA.OO.1356BA.04, crafted in 18k yellow gold and featuring a striking malachite stone dial. This unique watch reflects the brand's craftsmanship, as the malachite's
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Omega has inaugurated a pavilion in Milan during the Winter Olympics, providing an interactive experience that highlights the watchmaker’s long-standing relationship with the Games. Open to the public, the pavilion showcases Omega's role as the Official Timekeeper through various exhibitions that include historic images, technology displays,
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In 2025, the secondary market for luxury watches reached impressive sales of $17 billion, with Rolex accounting for $5.7 billion of that total, reflecting a significant year-on-year growth of 36.4%. This market has become increasingly sophisticated, outperforming the primary market, which saw minimal growth. The EveryWatch
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Breitling has made a significant move into Formula 1 by securing a multi-year sponsorship deal with Aston Martin and the Aston Martin Aramco Formula One Team. This partnership will see Breitling's logo displayed on the team's car and apparel starting with the 2026 season. The
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Richemont is reportedly considering a management buyout of Jaeger-LeCoultre, led by CEO Jérôme Lambert, who is expected to invest personally alongside other backers. The potential deal values the brand at over CHF 1 billion and follows the recent sale of Baume & Mercier to Italian jeweler Damiani. Jaeger-LeCoultre’
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Newly released Jeffrey Epstein case files reveal Ghislaine Maxwell openly discussing the bulk purchase of counterfeit luxury watches sourced from China.
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The Rolex GMT Master II, known for its distinctive blue and red bezel, has mysteriously disappeared from the websites of authorized dealers in the United States, although it remains listed on Rolex's main site and on dealer sites in other countries. This oddity has sparked speculation about the
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H. Moser & Cie has inaugurated its seventh global boutique, marking its first location in Singapore, in partnership with Cortina Watch. Situated in Raffles City along Cortina Alley, the boutique reflects the brand's design ethos through raw textures and clean architectural lines, creating an environment akin to an
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Rolex has experienced a 3.3% decline in market share within the secondary market as investor enthusiasm wanes, despite maintaining its position as a market leader by volume. Data from Chrono24 indicates a shift in collector preferences, moving towards more elegant, dressy styles rather than sporty models. This trend includes
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A recent visit to Greubel Forsey’s atelier revealed a blend of tradition and modernity, characterized by a stunning 17th-century farmhouse and a contemporary glass structure. The tour highlighted the brand's commitment to craftsmanship, employing around 130 skilled workers, including watchmakers, scientists, and engineers, dedicated to producing
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Watches of Switzerland Group has revised its growth forecast for the 2026 financial year, increasing expectations from 6% to 10% to a new range of 9% to 11%. With a turnover of £1.65 billion in FY2025, the updated forecast suggests total sales could reach between £1.8 billion and
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Tudor has announced its partnership with Hero-Era as the official timekeeper, aligning its "Born To Dare" philosophy with the precision-focused motorsport events. Hero-Era rallies prioritize timing and accuracy over speed, showcasing the mechanical reliability required for classic and vintage cars. The flagship event, the Peking
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Swatch has introduced an innovative AI-driven personalization platform called AI-DADA, which allows customers to create custom watch designs in under two minutes. This tool, inspired by the Dada art movement, leverages over 40 years of Swatch's creative history, enabling it to produce unique designs that embody
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Bremont has opened a new boutique in the duty-free shopping area of JFK Airport's Terminal 8, which serves numerous British Airways flights daily. This expansion into one of the world's busiest international travel hubs is part of Bremont's strategy to introduce its luxury
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Vacheron Constantin has launched a new Overseas Tourbillon watch made from grade 5 titanium, a departure from traditional gold due to the soaring prices of the precious metal. With gold prices hovering around $5,000 per ounce, luxury watchmakers face significant challenges in pricing their products competitively. The new titanium
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Greubel Forsey has recently terminated co-founder Stephen Forsey amidst significant strategic disagreements. In a public statement, Stephen expressed his disappointment over being ousted by the new management after dedicating over 25 years to the company. He has resigned from various boards but retains his shareholding. The watchmaker, which became
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Audemars Piguet has unveiled a new calibre for the Royal Oak Selfwinding Chronograph 38mm, enhancing its iconic design with a brand new in-house movement, the calibre 6401. This movement, developed over five years, replaces the previous AP Calibre 2385 and features a longer power reserve of 55 hours and
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Patek Philippe has announced an 8.6% price reduction for its watches in the United States, reversing previous price increases that were implemented in response to a 39% tariff on Swiss imports. The price drops come after the U.S. government announced a reduction in tariffs to 15%, although the
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The 2026 Grammy Awards showcased not just musical talent, but also a range of impressive watches that highlighted personal style among the attendees. Shaboozey made a statement with the new Piaget Polo 79 in a striking two-tone gold combination, while Kendrick Lamar turned heads with a dazzling Cartier Tank
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Zach Weiss, co-founder of Worn & Wound, announces the launch of his independent watch brand, OraOrea, inspired by his lifelong passion for watches and design. After nearly 15 years in the industry, Weiss decided to turn his numerous watch designs into a reality, naming the brand after the Latin
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Stephen Forsey, co-founder of the Swiss watch brand Greubel Forsey, has stepped down from the company's board of directors, confirming that he will no longer be involved in the daily operations of the business. Although he has relinquished his board role, Forsey remains a significant minority shareholder.
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Vacheron Constantin has celebrated the re-opening of its newly renovated boutique in Singapore, located on the third floor of Ion Orchard. The elegant space spans 150 square meters and features a distinctive brass facade with the iconic Maltese Cross design. Inside, glass display cases showcase a selection of timepieces,
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Christiaan van der Klaauw has launched a Certified Pre-Owned (CPO) program aimed at connecting collectors with vintage timepieces from the brand. This initiative allows the company to buy back vintage watches, refurbish them, and then sell them, providing a second life to pieces that might otherwise be overlooked. The
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In 2025, Swatch Group reported a decline in revenues, with total sales amounting to CHF 6,280 million, representing a decrease of 1.3% at constant exchange rates and 5.9% at current rates. Despite facing challenges in markets such as China, Hong Kong, and Macau, the company saw strong
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Zenith has announced a price increase for its collection, set to take effect on February 1. This adjustment is likely to affect the positioning of certain models within the brand's wider lineup and may influence purchasing decisions for collectors and buyers considering near-term acquisitions. Those looking to
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Swiss watch exports experienced a decline of 1.7% in 2025, totaling CHF 25.5 billion, following several years of strong growth. The year ended on a positive note in December with a 3.3% increase, but the overall trend reflected challenges in key markets, particularly due to economic uncertainties
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Rolex has formed a partnership with the controversial LIV Golf tour, which has attracted attention for its substantial sign-on fees and prize money funded by Saudi Arabia’s Public Investment Fund. This collaboration aims to provide an exclusive hospitality program for Rolex guests, enhancing the experience at LIV Golf
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An ultra-rare Richard Mille RM 59-01 Yohan Blake Tourbillon is currently up for auction at Wilsons Auctions, marked as a notable event since it is being offered with no reserve price. This model, originally launched in 2013 and limited to just 50 pieces worldwide, reflects the athletic profile
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China's personal luxury goods market contracted by 3%–5% in 2025, showing a marked slowdown from the previous year's sharp decline. Although consumer confidence remained cautious for much of the year, early signs of recovery emerged in the second half, spurred by a stronger stock market
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Swiss watch exports to the U.S. experienced a significant surge in December, driven by the rollback of tariffs on Swiss goods, which led to nearly a 20% increase in value compared to the previous year. Despite this spike, total annual exports fell by 1.7% in 2025, marking a
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Frederique Constant has entered the sports sponsorship arena by becoming the official timekeeper and watch of the Professional Padel League (PPL). This partnership marks the Swiss brand's first venture into professional sports, as it aims to expand its presence in the U.S. market. Launched in 2023, the
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Rolex has formed a partnership with LIV Golf, a Saudi Arabia-backed professional golf league, aiming to enhance its exposure in new markets while offering exclusive hospitality experiences for guests. The collaboration comes at a crucial time as LIV Golf faces scrutiny amidst player departures and controversies regarding its funding
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LVMH has reported a decline in turnover, dropping from €84.7 billion in 2023 to €80.8 billion in 2025, influenced by unfavorable currency fluctuations, particularly the weaker US dollar, despite a limited organic revenue decline of just 1%. The luxury giant experienced a significant 8% drop in share price
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A significant concern in the luxury watch market is the increasing rate of counterfeit Rolex watches, with over one-third of submissions rejected during authentication checks at Bezel, a prominent pre-owned luxury watch platform. This figure has risen sharply from 23% in 2023 to 38% in the latter half
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Chanel is diversifying its watchmaking portfolio by investing in Kross Manufacture, acquiring a 30% stake in the brand. This move comes as luxury conglomerates face challenges, and Chanel seeks to enhance its high-end watch offerings beyond its existing J12 line. Kross Manufacture, known for its unique designs inspired by
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LVMH reported a 5% decline in sales for 2025, totaling EUR 80.8 billion, attributed to a challenging geopolitical and economic environment. While the luxury goods sector faced a downturn, particularly in leather goods and fashion, the Watches & Jewelry division displayed resilience with reported revenues down only 1% compared
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Watches of Switzerland has expanded its offerings by incorporating Timex into its brand roster in the United States, marking a strategic shift towards high volume, lower-priced products. Timex, known for its American heritage and affordability, was previously not available through Watches of Switzerland except online. The inclusion of Timex
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Sellita has introduced the SW200-2 movement, which boasts an impressive 65-hour power reserve, marking a significant advancement in the realm of Swiss watchmaking. This movement represents more than just an upgrade; it features a complete redesign, including a new escapement with lower balance inertia, an updated gear train,
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Patek Philippe has reopened its Singapore Service Centre at Wheelock Place, reaffirming its commitment to the maintenance and restoration of timepieces for clients in Singapore and the surrounding region. This newly renovated center, which occupies 828 square meters, is designed to provide a high level of service and features two
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Watches of Switzerland Group announced a significant acquisition of Deutsch & Deutsch, a four-store family jeweler in Texas, leading to a 6% rise in its share price. This deal expands the company’s presence in Texas to five stores, complementing its previous purchase of Timeless Luxury Watches in Plano.
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Audemars Piguet has inaugurated the Manufacture du Brassus, a significant new production facility in Le Brassus, Switzerland, coinciding with the brand's 150th anniversary celebrations. This 23,700-square-meter site, known as the Arc, consolidates previously dispersed production teams within the Vallée de Joux and features a unique
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Rolex has unveiled a unique Daytona watch that will be awarded to the winner of the 24 Hours of Daytona, a grueling endurance race taking place in Daytona Beach, Florida. Unlike the special 'Le Mans' edition, this year's trophy is a standard two-tone Cosmograph Daytona