Watches of Switzerland Adds Daniel Roth to Its Roster
Watches of Switzerland has added the LVMH‑owned independent brand Daniel Roth to its roster, highlighting the watchmaker’s storied heritage and recent resurgence. Daniel Roth, founded in 1988, gained acclaim for limited‑run complications such as tourbillons, perpetual calendars, and minute repeaters, and was later acquired by Bulgari before becoming part of LVMH’s portfolio and relaunching under new master watchmakers in 2023. The brand’s modern offerings include a highly exclusive Tourbillon Souscription, which earned the Tourbillon Watch Prize at the Grand Prix d’Horlogerie de Genève, as well as a few ultra‑limited pieces now sold through Watches of Switzerland’s ecommerce site at prices ranging from $67,000 to $245,000. Despite being in his early 80s and largely retired from commercial production, Daniel Roth continues to craft watches through a small family workshop, Jean Daniel Nicolas, after LVMH retained rights to his name. Watches of Switzerland’s partnership leverages both Roth’s historic reputation and contemporary prestige, positioning the brand alongside other independent legends while catering to collectors eager for the scarce, high‑quality pieces the label now offers.
Buying Time Analysis: The story highlights Watches of Switzerland’s strategic expansion by adding the prestigious, limited‑edition Daniel Roth brand, underscoring the significance of aligning with high‑end independent watchmaking to attract discerning collectors and strengthen its market position.
