Can PANOM's TheHive Put Luxembourg on the Watchmaking Map?
PANOM’s debut watch, TheHive, aims to put Luxembourg on the map of serious watchmaking by offering a limited run of 150 pieces that combine a striking honeycomb dial with an open‑heart window showcasing a Swiss SOPROD M100 Squelette automatic movement. Housed in a 40.5mm 316L stainless‑steel case with a 10.25mm thickness, the watch features a laser‑cut three‑dimensional dial pattern, sapphire crystal, 100‑metre water resistance, and a high‑quality vulcanised rubber strap with a multi‑position deployant clasp. Available in five colourways—black, silver, blue, green and purple—the dial is treated with Super‑LumiNova for visibility in low light, while the movement runs at 28,800 vph, offers a 42‑hour power reserve and includes bidirectional winding. Beyond its technical merits, TheHive positions itself as a gateway to an exclusive owners‑only community, granting early access to future drops and special events, reinforcing PANOM’s direct‑to‑consumer ethos. Priced at €2,900 incl. VAT, the watch is scheduled for delivery on 30 October 2026, targeting enthusiasts who appreciate independent European brands and a blend of solid Swiss engineering with distinctive design.
Buying Time Analysis: This story marks Luxembourg’s entry into serious independent watchmaking, highlighting PANOM’s debut TheHive as a limited‑edition piece that showcases innovative design and Swiss movement, signaling the country’s emergence on the horological map.
