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The video titled "EXPOSED: $540 Watch Strap… Costs $15 to Make" delves into the stark contrast between the retail price of a watch strap and its actual manufacturing cost. It reveals evidence that the high markup on the product is not justified by the materials or labor involved
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The video titled "A First Look At The New Omega Constellation Observatory" showcases the latest timepieces from Omega, specifically highlighting the Constellation series. It delves into the intricate design and craftsmanship that characterizes these watches, emphasizing their elegance and precision. Viewers are treated to a thorough walkthrough of
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Timothée Chalamet has made headlines yet again with his choice of watch for a recent red-carpet event. Known for his distinctive style, Chalamet opted for a timepiece that perfectly complements his fashion-forward persona. The watch not only adds a touch of elegance to his outfit but also showcases his taste
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The video titled "Fratello Talks The Talking Points That Define Horology" explores critical discussions surrounding the world of watchmaking. It delves into various aspects of horology, offering insights into what defines this intricate craft and the points of interest that resonate with enthusiasts and collectors alike. The conversation
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The video titled "How to choose the perfect watch" focuses on the criteria for selecting a watch from prestigious brands such as IWC, Tudor, Rolex, Mido, and Christopher Ward. It emphasizes the importance of personal preferences, style, and functionality when making a choice, guiding viewers through various aspects
New Watches
The Maghnam Mohareb represents a significant advancement in independent watchmaking, merging Arab heritage with Swiss craftsmanship in a sculptural design. Unveiled at Geneva Watch Week 2026, this watch is named after the Arabic word for "warrior" and features a modular structure with three interchangeable configurations: Blades, Halo, and
New Watches
Mido has refreshed the Commander Datoday, introducing a modern and streamlined design aimed at being a versatile steel watch for everyday wear, priced just over $1,000. The notable changes include a transition from dot indices to baton markers on the dial, enhancing its clean aesthetic. The day-date window, while
New Watches
The Breguet Classique Phase de Lune 7235 is a limited-edition watch that exemplifies the blend of traditional craftsmanship and modern technology. With its 18k "Breguet gold" case and matching dial, this timepiece features a unique gold alloy that offers a less reddish hue than typical pink gold. The
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The video titled "NEW Longines Hydroconquest - Best Budget Submariner?!" explores the features and specifications of the Longines Hydroconquest watch. It positions the model as a competitive option for those seeking a budget-friendly alternative to the iconic Rolex Submariner. The review highlights the watch's design, functionality,
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The video titled "Hands on: NEW 2026 Longines Hydroconquest" explores the features and design of the latest model of the Longines Hydroconquest watch. It provides insights into the watch's aesthetic appeal, functionality, and how it fits within Longines' legacy of quality and craftsmanship. In this
New Watches
The 2026 Longines HydroConquest collection marks a significant redesign of the classic 300m dive watch, originally born in 2007. This new generation aligns its aesthetics with the 2023 HydroConquest GMT models, offering a more modern and ergonomic design in 39mm and 42mm sizes. The updated case features a brushed stainless
New Watches
Nomos introduces two new dial colors for its Club Campus line, named "Full Rose" and "All Olive," marking a shift towards more muted tones compared to previous vibrant options. The Full Rose features a dusty pink base with contrasting white numerals and pale yellow outlines, while
New Watches
The Breva Segreto di Lario Meridian Gold is a remarkable addition to the Breva watch collection, showcasing a cushion-shaped case made of grade 5 titanium with a powder-gold dial that presents a sophisticated matte finish. This model retains the instrument-style display and double retrograde indications that define the Segreto line,
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Edouard Meylan, CEO of H. Moser & Cie, emphasizes the importance of maintaining profit margins while aiming to double production and sales. As the Swiss watch industry faces challenges of overproduction and reduced profits, H. Moser plans to expand its capacity to produce 10,000 watches per year with a
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Richard Mille has entered into a groundbreaking partnership with UFC champion Ilia Topuria, who is the first undefeated double champion in UFC history, boasting an impressive record of 17-0. This collaboration signifies the luxury watchmaker's inaugural association with a combat sports athlete, emphasizing a shared commitment to excellence
Opinion
Luxury watch communication has traditionally prioritized elegance and restraint, often resulting in formal and rigid messaging devoid of humor and playfulness. Social media has changed the landscape, allowing brands to adopt a more authentic and emotional tone through video and behind-the-scenes content that showcases the human aspect of watchmaking. However,
New Watches
The Omega Constellation Observatory Collection introduces a new family of watches that pays homage to historical designs while incorporating modern innovations. This collection features a 39.4mm case available in steel, gold, or platinum, with a notable emphasis on a pie-pan dial and dog-leg lugs that reflect the brand'
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Omega has introduced its new Constellation Observatory Collection, a line of watches that achieves a Master Chronometer certification despite only displaying hours and minutes. This certification ensures accuracy within 0 to +5 seconds per day, a notable achievement for a two-hand watch. The new acoustic testing methodology developed by Omega
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At the Fondation Louis Vuitton in Paris, Alexandre Hazemann and Victor Monnin were awarded the Louis Vuitton Watch Prize for their innovative Hazemann & Monnin School Watch, which features an instantaneous jumping hour and a sonnerie au passage, a rare complication that chimes autonomously at the top of each hour.
New Watches
The Strehler Säntis is a sophisticated worldtimer designed by renowned independent watchmaker Andreas Strehler. It features a 40mm stainless steel case, designed with ergonomic principles and a clean profile, housing a meticulously crafted titanium dial that displays 24 time zones. The watch is intuitive to operate, with a single crown
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Vintage watch collecting is a complex endeavor that blends both objective and subjective factors in determining value. While the condition of a watch plays a crucial role, with unpolished pieces often being more sought after, the market's evolving preferences can shift values dramatically. Provenance also significantly impacts worth,
New Watches
The Credor Kuon GCLX995 is a new addition to Seiko’s ultra-premium division, featuring a striking blue ceramic dial and the hand-wound 7R31 Spring Drive movement housed in a 39mm stainless steel case. Set to launch in Japan on April 24, 2026, with a price of approximately $10,048, it
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Porsche Design has inaugurated its new Timepieces Manufactory in Grenchen, marking a strategic relocation from Solothurn to enhance its vertical integration as a watch manufacturer. This new facility consolidates the brand's production capabilities in a historically significant location that has ties to its past. The modernized manufactory incorporates
editorial
The once-dominant presence of Rolex flippers in the watch conversation on social media has diminished significantly, giving way to a more authentic and engaging discourse among genuine watch enthusiasts. The period between 2020 and 2022 saw a surge of testosterone-driven dealers flaunting their quick profits, which ultimately inflated the luxury
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Bezel has achieved a significant milestone by surpassing $1 billion in watch listings, reflecting the rapid growth of the secondary watch market and shifting consumer behaviors in collecting timepieces. The global pre-owned watch sector has seen sales reach $17 billion, with leading brands like Rolex dominating the resale market. Bezel&
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Guido Terreni has been reshaping Parmigiani Fleurier since he took over in 2021, steering the brand towards a philosophy of "private luxury," which emphasizes refined and understated high horology. This approach has attracted a new type of collector, one defined by taste and knowledge rather than wealth. Recent
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Audemars Piguet has unveiled its second AP House in Miami Beach, a luxurious space that spans 7,300 square feet and is designed to reflect the Art Deco aesthetics of the area. The new location features a blend of blush tones, stone, wood, metals, and textured glass, creating a sophisticated
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The Nautilus, introduced by Patek Philippe in 1976, has become a significant symbol in the luxury watch sector, despite its initial controversial status as a luxury steel timepiece. As it approaches its 50th anniversary in 2026, the brand is poised to celebrate this milestone not merely as a retrospective but
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Swatch has launched the AI-DADA platform, allowing customers to design unique, custom Swatch watches using a 300-character prompt. With a cost of $195 and a quick turnaround of just five days, users can create designs that will never be repeated. The process begins with a limited number of attempts each
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Citizen has unveiled two distinctive models to commemorate the 50th anniversary of its innovative Eco-Drive technology, showcased at a gala event at New York’s Guggenheim Museum. The first model, the 50 Years of Eco-Drive Innovation Anniversary Edition, features a classic 40mm titanium case and an artisanal green dial made
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In 1927, Charles Lindbergh made history by becoming the first person to fly solo across the Atlantic, but his navigation relied heavily on dead reckoning. Recognizing the limitations of this method, Lindbergh sought the expertise of Philip Van Horn Weems, an innovator in navigation who had developed the Second Setting
New Watches
The Bell & Ross BR-05 36mm Blue Diamond Eagle is a luxurious sports watch that reflects contemporary design trends with its compact 36mm case. Introduced as a smaller version of the original BR-05, it features a striking blue aventurine dial adorned with seven diamonds that outline the Eagle constellation. The
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The Casio G-SHOCK Origami watches utilize the classic DW5600 and DW6900 models, enhancing them with unique designs inspired by traditional Japanese origami. The main differences in these models lie in their case patterns, lighting, and casebacks, featuring decorative elements that mimic origami folds. The DW5600RGM-1 has a black resin case,
New Watches
The Jacob & Co Billionaire Double Tourbillon Angel Cut is a striking luxury watch designed for those who appreciate opulence and craftsmanship. This limited edition timepiece, with only 18 pieces available, features a 54mm by 41mm case made of 18k white gold, fully adorned with nearly 300 diamonds totaling around
comparisons
The focus is on five standout affordable watch releases from 2026, all priced under $500, that have managed to capture attention amidst a crowded market. The Dryden Chrono Diver Gen 2 impresses with its refined design and functional upgrades, while the Shinola Detrola Art Series introduces a colorful, retro aesthetic.
podcast
The podcast features an in-depth conversation with Jean-Claude Eggen, the CEO of La Joux-Perret, a Swiss movement manufacturer that has seen significant growth under his leadership. Eggen discusses the economics behind producing watch movements, highlighting the company’s impressive increase in production from fewer than 10,000 movements annually to
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The Nordic Marine Instruments Lunør is a unique watch inspired by the aurora borealis, featuring a double-moonphase display and a glowing depiction of the northern lights. Designed with a 39mm stainless steel case and a modern aesthetic, it easily transitions from a casual to a dress watch with its included
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The Merci Instruments Beaumarchais collection celebrates a decade of the brand with six new affordable watches, each featuring a unique and bold design. The angular, faceted stainless steel cases are complemented by different dial styles, including textured finishes and distinctive hour markers, presenting a sporty yet elegant aesthetic. Each watch
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The IWC Portugieser Chronograph Ceratanium showcases a striking all-black aesthetic paired with a Ceratanium case, marking a bold evolution of a classic watch that has been around for nearly three decades. While the all-black design aligns with past trends in watchmaking, it also introduces a modern twist to the traditionally
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Dive watches are a popular choice for enthusiasts due to their robust design, legibility, and reliability, with many excellent options available for under €1,000. The market features a mix of Swiss heritage brands, Japanese manufacturers, and emerging microbrands, all producing high-quality timepieces equipped with essential specifications like sapphire crystals
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Platinum is highlighted as a premium material in watchmaking, known for its rarity, durability, and unique properties that distinguish it from gold. The discussion centers on six exceptional platinum timepieces, showcasing how various luxury brands leverage this metal to create exclusive watches that exemplify craftsmanship and elegance. Each piece, from
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The watch market is seeing a growing interest in "under-the-radar" timepieces, which are often overlooked yet hold significant potential for collectors. Insights from seasoned dealers reveal that these watches may include vintage pieces from renowned brands like Audemars Piguet and Patek Philippe, as well as innovative creations from
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Hazemann & Monnin have been awarded the second edition of the Louis Vuitton Watch Prize for Independent Creatives in Paris for their innovative "School Watch." This recognition follows their previous win at the 2023 F.P. Journe Young Talent Competition, marking a significant milestone in their burgeoning careers
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Mark Braun, the designer behind the Nomos Metro, shares insights into the process of creating this iconic watch. First introduced in 2014, the Metro features the brand's proprietary swing escapement system, combining form and function in a modern, minimalist design that reflects German watchmaking principles. Braun emphasizes the
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The M.A.D.Gallery, established in Geneva in 2011, has evolved over 15 years into a unique platform for mechanical art, blending the worlds of horology and artistic expression. Celebrating its anniversary, the gallery features the ML15 Helios, a limited-edition piece by artist Frank Buchwald. This sculpture embodies the