Feature
A Conversation with A. Lange & Söhne CEO Wilhelm Schmid in Chicago: “Is That Not a Sign?”
The conversation with Wilhelm Schmid reveals how A. Lange & Söhne deliberately reduced its retail footprint from 270 points of sale to 52, focusing on standalone boutiques that act as “home from home” for collectors. By opening a boutique in Chicago’s Tribune Tower, the brand creates a direct, immersive