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Rolex has officially confirmed the discontinuation of the GMT Master II with the iconic red and blue Pepsi bezel, notifying authorized dealers that no further deliveries will be made. Customers on waiting lists are being informed to explore alternative models, marking the end of a prolonged period of speculation regarding
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Swatch Group AG has publicly challenged the recent Morgan Stanley "Swiss Watcher" report, claiming that the data presented is flawed and based on questionable assumptions. The letter highlights that contrary to Morgan Stanley's assertions, Longines is profitable with a reported profit margin of 16.6% on
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CHANEL has launched a new campaign for the J12 watch, featuring Gisele Bündchen and Clément Chabernaud, emphasizing the collection's unisex design and its balance of resilience and elegance. The campaign, titled “In The Greatest Strength Lies Softness,” highlights the J12's origins in sport and its revolutionary
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Swatch Group has garnered attention due to an activist investor's call for greater oversight and control over the company, particularly regarding its performance in the luxury watch market. Despite facing criticism, the group reported improving sales figures for the second half of 2025, with a notable growth trend
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Chrono24 is setting its sights on the US market for growth, despite the absence of a global chief executive following Carsten Keller's departure. The company, under the leadership of Chief Growth Officer José Gaztelu, aims to become the leading secondary market player for luxury watches in the United
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eBay has announced its support as the headline sponsor of the inaugural Women in Watches event organized by WatchPro, which aims to celebrate the vital contributions of women in the watch industry. Scheduled for March 6, just before International Women’s Day, the event will take place at a prestigious
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In 2025, American watch sales experienced a notable 20% increase, defying challenges such as tariffs, high gold prices, and a weakening dollar. The growth was driven largely by affluent consumers willing to invest in luxury timepieces, with average sales per retail location climbing to $890,716, according to data from
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The Morgan Stanley and LuxeConsult "Swiss Watcher" report reveals that major Swiss watch brands, including Rolex and Cartier, experienced sales and market share gains in 2025 despite challenges such as rising costs and changing consumer behavior. Rolex achieved a 4% increase in sales, surpassing CHF 11 billion for
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Jean-Frédéric Dufour, the CEO of Rolex, reflects on his journey and the evolution of the Swiss watch industry during an interview at Dubai Watch Week. He emphasizes the importance of collaboration and competition within the industry to foster creativity and innovation. Dufour highlights Rolex's commitment to education,
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Inhorgenta Munich concluded its 2026 edition with remarkable success, attracting 900 exhibitors and 1,200 brands from 35 countries, highlighting its growing significance in the global market. Over 25,000 trade visitors attended, with a noted increase in international presence. The theme of Craftsmanship was introduced for the first time,
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Rumors have intensified regarding the potential discontinuation of the Rolex GMT-Master II "Pepsi," fueled by reports of the model quietly disappearing from authorized dealer websites and rising prices on the secondary market. While the Rolex website still lists the Pepsi in its configurator, notable dealers like Bucherer
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Rocky Mountain Watches has entered a multiyear partnership with the Natural Selection Tour, establishing itself as the Official Timekeeper of the renowned freeride competition series. This collaboration will enhance athlete timing and digital storytelling while also paving the way for the creation of special-edition watches for the Natural Selection
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Rolex celebrates the 50th anniversary of its Awards program by naming five women from Indonesia, Nigeria, Peru, China, and the United States as the 2026 Laureates. Originally launched in 1976 to commemorate the Oyster wristwatch's anniversary, the program has supported numerous Laureates across over 67 countries, leading to
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The Inhorgenta Award 2026 ceremony took place on February 21 at Bavaria Filmstudios, celebrating craftsmanship and innovation in the jewellery, watch, and gemstone industries. Over 500 guests attended, with the event hosted by TV presenter Nazan Eckes and featuring a live performance by singer LOI. CEO of Messe München, Stefan
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Rising employment costs have led to increased anxiety among retail CFOs, with a recent survey indicating that 69% of them feel pessimistic about the future, a significant rise from previous sentiments. The implementation of the Employment Rights Act has intensified concerns surrounding labor costs, which 84% of CFOs now rank
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Breitling's value has significantly dropped as its private equity owners, CVC Capital and Partners Group, have revised their valuations due to declining sales and profits. Since reaching a peak in 2023, sales have fallen from CHF 870 million to CHF 820 million by 2025. The financial assessment reveals
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Fossil is reintroducing the iconic Big Tic Y2K watch in a Limited Edition for 2026, blending nostalgia with modern design. Originally launched in 1999, the Big Tic became a defining piece of late-1990s fashion by combining analogue timekeeping with a unique animated digital display. The revival stays true to
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The BAFTA Awards 2026 showcased a stunning array of timepieces on the red carpet, with notable appearances from several celebrities sporting exquisite watches. Paul Mescal wore a Cartier Tank Basculante, a distinctive design with a reversible case. Michael B. Jordan paid homage to vintage collectors with a rare Vacheron Constantin
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Material Good has opened its third boutique in Boston's Back Bay, specifically on Newbury Street, creating a new hub for watch enthusiasts. The store fills a gap in the market by offering a selection of independent watch brands alongside vintage and pre-owned luxury timepieces. Co-founder Rob
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The Supreme Court of the United States recently struck down President Trump's emergency trade tariffs, which had imposed significant levies on watch imports from countries such as Switzerland, Japan, and Germany. This ruling could lead to potential refunds for watch importers who have faced tariffs ranging from 10%
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Bvlgari has announced the appointment of Dua Lipa as its global brand ambassador, recognizing her influence as one of the most prominent artists of her generation. With numerous Grammy and BRIT Awards to her name and billions of streams, Lipa is celebrated for her artistic freedom and authenticity, making her
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Jacob & Co. has been recognized as the fastest growing Swiss watch brand of 2025, according to the Ninth Annual Swiss Watcher report by Morgan Stanley and LuxeConsult. The brand achieved remarkable growth with revenues reaching $180 million, marking a 14% increase from the previous year, and unit sales rising
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Rolex's significant market dominance raises concerns about its impact on the Swiss watch industry, particularly as it accounts for nearly two-thirds of luxury Swiss watch sales. Reports indicate that Rolex's sales topped CHF 11 billion in 2025, with a market share of 61% in the
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Omega has slipped to fifth place among Swiss watchmakers as Rolex continues to dominate the market. Since Raynald Aeschlimann became CEO in 2016, he aimed to surpass Rolex, which had significantly increased its sales from CHF 3.9 billion in 2017 to over CHF 11 billion by 2025. In contrast,
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Morgan Stanley's annual analysis reveals significant trends in the watch industry for 2025, highlighting the continued dominance of Rolex and the growing polarization within the market. The report indicates that the top four brands (Rolex, Cartier, Audemars Piguet, and Patek Philippe) account for over 50% of the overall
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Haelixa, a Swiss deeptech company, has introduced a new DNA-based Authenticity Service aimed at combating counterfeit luxury watches, jewelry, and leather goods. With the luxury sector losing an estimated $250 billion annually to counterfeit products, traditional methods of verification have become insufficient. Haelixa's innovative solution embeds a
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In January 2026, the luxury watch market showed signs of cautious recovery, with the WatchCharts Overall Market Index increasing by 0.8%. Major brands such as Rolex and Patek Philippe saw price increases of 1.2% and 0.3%, respectively, marking continued growth for Patek Philippe for the eleventh consecutive
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In 2025, Rolex continues to dominate the watch industry, achieving estimated sales of CHF 10.5 billion and holding a 32% retail market share. The brand's strategic reduction in production has allowed it to prioritize scarcity and pricing power, resulting in a significant increase in its market share
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Gerald Charles recently celebrated a significant sporting achievement at the ABN AMRO Open, where its brand ambassadors clinched both the singles and doubles titles. The tournament, which took place in Rotterdam, saw Alex de Minaur winning the singles title, while Simone Bolelli and Andrea Vavassori triumphed in the men'
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In the UK, collectors of valuable watch collections face the significant risk of Inheritance Tax (IHT), which can be charged at rates of up to 40%. Without proper planning, collectors may be forced to sell parts of their collections to cover tax liabilities, thereby losing the historical coherence of their
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In January, UK footfall experienced a decline of 0.6% compared to the previous year, which is an improvement from the 2.9% drop seen in December. High street traffic fell by 1.9%, while retail parks saw a modest increase of 1.1%. Retail leaders believe that the uptick
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The secondary market for luxury watches is experiencing significant growth, with industry data revealing that a small number of brands dominate the market. Rolex, Patek Philippe, and Audemars Piguet together account for over 50% of the total transaction value, highlighting the disparity in value distribution among brands. While most major
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A rare Paul Newman Rolex Daytona will be featured in the upcoming Fellows auction on February 26, 2026, with an estimated value between $109,000 and $164,000. This specific model, known as Lot 50, is part of a series that originated in 1963 when Rolex first introduced the Cosmograph,
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In 2025, the watch industry faces significant challenges, with declining exports and sales affecting large conglomerates. Despite these difficulties, Rolex remains the dominant leader, generating sales exceeding CHF 10 billion, which is greater than the combined sales of its next five competitors. The industry is becoming increasingly oligopolistic, with the
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Amid rising gold prices, many buyers are opting to melt down vintage watches instead of keeping them as collectibles. The current market has seen the price of gold reaching record highs, prompting dealers and collectors alike to liquidate their gold timepieces for their metal value, often exceeding the watch'
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Abdulmagied Ahmed Seddiqi, a prominent figure in the UAE luxury watch sector and co-owner of Seddiqi Holding, has passed away, as confirmed by a family statement. His death represents a significant loss for the region's high-end retail market, where he played a crucial role in transforming
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The COSC has introduced the Excellence Chronometer certification, raising standards in Swiss chronometry to enhance precision in timekeeping. This new certification features a daily rate tolerance of -2 to +4 seconds and includes tests for magnetic resistance up to 200 Gauss, along with evaluations that simulate real-life wear. As
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The total value of luxury watches reported as lost or stolen reached a staggering $2.15 billion in 2025, highlighting ongoing concerns about high-value watch crime. According to The Watch Register, 10,000 luxury watches were added to their database in the past year, averaging one theft reported every
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Audemars Piguet has recently relocated its AP House in London from a single-floor lounge to a historic four-story townhouse, showcasing a stunning renovation that blends luxury and hospitality. The new location on Clifford Street offers an expansive 10,000 square feet of space designed to create an exclusive
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In 2025, Rolex reduced its production for the second consecutive year while simultaneously increasing its market share in the luxury watch sector. According to Swiss bank Vontobel, the brand solidified its position as the top seller, accounting for 61% of sales by value for watches priced above CHF 3,000,
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Hublot has appointed Jung Kook, a member of BTS, as its global ambassador, with the announcement made in Seoul. This partnership illustrates the brand's strategy of aligning its watchmaking with influential figures in music, sports, and culture, emphasizing a connection between Hublot's innovative history and Jung
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Tissot has extended its partnership with the NBA, WNBA, and NBA G League, emphasizing a deep integration rather than mere branding. This partnership, which began in 2015, includes the launch of a state-of-the-art shot clock and the Tissot NBA Supersport 2025 Special Edition watch, positioning Tissot as
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Renaud Tixier is making waves in the watchmaking industry with its commitment to innovative design and engineering. The brand, which is rooted in the legacy of Dominique Renaud, emphasizes a return to the fundamentals of mechanical watchmaking, focusing on efficiency and simplicity. During a visit to their manufacture in Nyon,
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Lange & Söhne has expanded its presence in the U.S. by opening a new boutique at 435 Michigan Avenue in Chicago's Tribune Tower, situated on the iconic Magnificent Mile. This opening increases the brand's U.S. points of sale to nine, aligning with its global
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Audemars Piguet has relocated its AP House in London to a new, larger venue on Clifford Street, moving from its original location on New Bond Street. The new space, covering nearly 10,000 square feet, features a lavish reception, storytelling areas showcasing vintage timepieces, and a club-like atmosphere designed
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Studio Underd0g has achieved remarkable growth in the watchmaking industry, evolving from a one-man operation to a thriving company producing over 14,000 watches annually. The brand has recently formalized its expansion by acquiring the Horologium workshop, now known as The D0ghouse, which allows for greater control over production
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Super Bowl LX showcased a blend of thrilling football and notable watch spotting, particularly highlighting the Seattle Seahawks' victory over the New England Patriots. As players and celebrities gathered for the event, various timepieces emerged as focal points, reflecting a mix of luxury and practicality. Notable watch wearers included
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During the Super Bowl LX halftime show, Bad Bunny showcased a stunning Audemars Piguet Royal Oak Selfwinding watch, model reference 15553BA.OO.1356BA.04, crafted in 18k yellow gold and featuring a striking malachite stone dial. This unique watch reflects the brand's craftsmanship, as the malachite's
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Omega has inaugurated a pavilion in Milan during the Winter Olympics, providing an interactive experience that highlights the watchmaker’s long-standing relationship with the Games. Open to the public, the pavilion showcases Omega's role as the Official Timekeeper through various exhibitions that include historic images, technology displays,
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In 2025, the secondary market for luxury watches reached impressive sales of $17 billion, with Rolex accounting for $5.7 billion of that total, reflecting a significant year-on-year growth of 36.4%. This market has become increasingly sophisticated, outperforming the primary market, which saw minimal growth. The EveryWatch