News
The secondary market for luxury watches is experiencing a gentle recovery, with pre‑owned Rolex prices rising 1.7% in the first quarter of 2026 and other top brands such as Patek Philippe, Cartier, Omega, and Audemars Piguet also showing modest gains. Morgan Stanley and WatchCharts report that 25 of
review
The new 18k Jubilee gold alloy introduced by Rolex adds a pale, almost vintage‑looking gold option to its existing palette of yellow, Everose, white gold, and platinum. This exclusive color is currently available only on the 28235 JG Rolex Oyster Perpetual Day‑Date 40, a flagship President model featuring
review
The 2026 Rolex Yacht‑Master II, reference 126680 in Oystersteel and 126688 in 18 k yellow gold, revives the regatta‑focused chronograph with a slimmer 44 mm case, reduced thickness and a redesigned interface that replaces the Ring Command bezel with two winch‑style pushers. The dial has been cleaned
review
The Rolex Oyster Perpetual 36 with a multicoloured Jubilee dial celebrates the brand’s 100th‑anniversary focus on colour, offering a bold, graphic dial that features ten distinct hues printed individually. Housed in a 36 mm Oystersteel case with a polished domed bezel, the watch retains the classic Oyster bracelet
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Rolex and Audemars Piguet rank at the top of the list for the most faked watches seized by US Customs and Border Protection during fiscal year 2024. The Rolex Submariner, particularly the model ref. 126610LN, and the Cosmograph Daytona ref. 116500LN were highlighted as the most counterfeited. The total potential
New Watches
The Rolex Oyster Perpetual Day-Date 40 in Jubilee Gold introduces a new gold alloy by Rolex, marking its first release in over two decades. This unique Jubilee Gold features a subtle blend of yellow, grey, and pink tones, allowing it to shift in appearance depending on the lighting. Unlike traditional
review
The Rolex Oyster Perpetual 36 126000 "Jubilee Dial" watch marks a playful departure from the brand's traditionally reserved designs, introducing a vibrant dial pattern that has been reimagined in a rainbow of colors. While the Jubilee Dial has historical significance, its latest iteration is presented as
Feature
To commemorate the 100th anniversary of the Oyster, Rolex has introduced new Oyster Perpetual models that celebrate this significant milestone. The original Oyster, launched in 1926, was the world's first commercially successful waterproof wristwatch, featuring a hermetically sealed case that protected the movement from dust, moisture, and pressure.
News
Rolex has officially discontinued the iconic "Pepsi" GMT-Master II models, specifically the ref. 126710BLR in steel and ref. 126719BLRO in white gold, both known for their distinctive blue-and-red Cerachrom bezels. The "Pepsi" has had a storied history, dating back to its original release in 1954, and
New Watches
The Rolex Cosmograph Daytona Reference 126502 in Rolesium features a striking white "albino" enamel dial and a unique anthracite grey Cerachrom bezel, blending contemporary design with vintage inspiration. The watch maintains the classic 40mm dimensions and is powered by the renowned caliber 4131, ensuring reliability and precision. Notably,
New Watches
The Rolex Oyster Perpetual 36 "Jubilee Dial" (Ref. 126000) celebrates the 100th anniversary of the Oyster case with a vibrant new dial design that features a high-contrast pattern of the letters R-O-L-E-X. This steel watch, measuring 36mm wide and 11.6mm thick, offers enhanced drainage to prevent root
New Watches
The Rolex Oyster Perpetual Datejust 41 with the Ombré Lacquer Green Dial (Ref. 126334) is a significant addition to Rolex’s collection, introduced to celebrate the 100th anniversary of the Oyster case. This watch features a 41mm white Rolesor case with a unique green ombré dial, transitioning from light green
New Watches
The Rolex Oyster Perpetual Day-Date 40 in Jubilee Gold, reference 228235, showcases a new precious alloy developed in-house by Rolex. This exclusive model, priced at $62,700, features a more subdued matte gold that combines the characteristics of yellow, white, and rose gold, aiming to evoke quiet confidence rather than
New Watches
Rolex has introduced two new solid gold variants of its Oyster Perpetual watches in 34mm and 28mm sizes, featuring an 18 ct Everose gold with a blue lacquer dial and an 18 ct yellow gold with a green lacquer dial. These models mark the return of solid gold in the
New Watches
Rolex celebrates a century of the Oyster with the introduction of the new Oyster Perpetual 41, featuring a two-tone Rolesor design that combines Oystersteel with an 18-carat yellow gold bezel and crown. The slate grey dial, adorned with green markers and yellow-gold hands, highlights the watch's elegant simplicity,
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Rolex celebrates the 100th anniversary of its iconic Oyster case by introducing the Oyster Perpetual 41 and 36 in yellow Rolesor, as well as a steel OP 36 featuring a colorful Jubilee motif dial. The new models honor the original 1926 waterproof wristwatch while incorporating contemporary design elements. The Oyster
New Watches
The Rolex Yacht-Master II has made a return after a two-year absence, featuring significant updates in both aesthetics and mechanics. The new references, 126680 and 126688, showcase a redesigned dial with a matte white lacquer finish, relocating the regatta timing scale to an outer flange. The watch retains its 44mm
New Watches
Rolex celebrates a century of innovation with the release of the Oyster Perpetual 41 100th Anniversary Edition Reference 134303, highlighting the brand's discreet yet impactful contributions to watchmaking. The Oyster case, introduced in 1926, revolutionized the industry with its water- and dustproof design, quickly becoming a standard in
editorial
Rolex Certified Pre-Owned (RCPO) has emerged as a significant player in the luxury watch market since its introduction in December 2022, driven by the leadership of CEO Jean-Frédéric Dufour. In just three years, RCPO has captured approximately 11 percent of the pre-owned Rolex market, generating around USD 600 million in
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As Watches and Wonders 2026 approaches, the anticipation surrounding Rolex's new releases is palpable, fueled by strong signals indicating potential product unveilings. Predictions suggest that the Land-Dweller will see new colors and configurations, possibly including a two-tone variant and a cleaner dial layout. The discontinuation of the GMT-Master
rolex
Luxury watch demand is slipping fast as war-driven economic pressure hits consumers, with rising gas prices, mortgage rates, and falling confidence forcing buyers out of a purely discretionary market.
review
The Rolex Land-Dweller 36 has garnered attention for its unique design and features, including a high beat in-house movement and a stylish integrated case. While it initially faced a lukewarm reception from the watch media, the owner's hands-on experience reveals it wears beautifully and offers excellent proportions, feeling
News
Prices for the Rolex GMT Master II, popularly known as the "Pepsi," are approaching $30,000 on the secondary market, driven by the news of its discontinuation. Some dealers are listing the model for as much as $51,850, while the median price is just below $25,000.
News
Rolex has officially confirmed the discontinuation of the GMT Master II with the iconic red and blue Pepsi bezel, notifying authorized dealers that no further deliveries will be made. Customers on waiting lists are being informed to explore alternative models, marking the end of a prolonged period of speculation regarding
editorial
The volatility of gold prices significantly influences the luxury watch market, particularly for brands like Rolex. While gold is a valuable raw material for crafting watches, its market value does not directly dictate the prices of high-end timepieces. Factors such as brand equity, design, and demand play a crucial role
News
Rolex has experienced a 3.3% decline in market share within the secondary market as investor enthusiasm wanes, despite maintaining its position as a market leader by volume. Data from Chrono24 indicates a shift in collector preferences, moving towards more elegant, dressy styles rather than sporty models. This trend includes
editorial
The Rolex Oyster celebrates its 100th anniversary in 2026, a milestone that typically prompts brands to release special editions or commemorative pieces. However, Rolex has consistently refrained from using its own anniversaries as a justification for new releases, as seen with previous milestones like the GMT-Master and Submariner. Instead, the
News
Rolex has unveiled a unique Daytona watch that will be awarded to the winner of the 24 Hours of Daytona, a grueling endurance race taking place in Daytona Beach, Florida. Unlike the special 'Le Mans' edition, this year's trophy is a standard two-tone Cosmograph Daytona ref.
News
Rolex is experiencing a significant shift in the secondary market, where average prices are approaching the point of dipping below recommended retail prices due to rising retail costs. As of January 2026, the value retention for Rolex watches has decreased by 3.4% compared to October 2025, now standing at
editorial
The Rolex Oyster Perpetual Land-Dweller marks a significant evolution for the brand, featuring a new sculptural Oyster case with an integrated bracelet and a groundbreaking caliber 7135. This watch introduces 32 new patents, with innovations focusing on both the movement and the case design, showcasing a honeycomb dial and a
News
The secondary market for Rolex watches experienced a significant rise in prices during the first three quarters of 2025, peaking at a median price of £17,000 by mid-September. However, this momentum faded in the fourth quarter, ending the year with a median price of £16,310, marking an annual
News
The 2026 Rolex price list reveals a price increase ranging from 2% to 6% depending on the materials and models chosen. This reflects a consistent trend seen in prior years, where gold and platinum models experience more significant price hikes compared to stainless steel variations. The latest price adjustments are
News
Rolex is set to implement a significant price increase across its product lines starting January 1, 2026, with an average hike of 7 percent. Gold models will see the largest increases of about 9 percent, while steel models will rise by approximately 5.6 percent. For instance, the no-date Submariner
News
Rolex prices in the United States are set to rise by an average of 7% starting in January 2026, as revealed by a leaked analysis of the Rolex Master Catalog. Prices for steel watches will increase by approximately 5.6%, while gold models will see a rise of nearly 9%
Feature
A captivating restoration video by the YouTube channel Wristwatch Revival details the extensive work done on a heavily damaged Rolex Deepsea, which was salvaged from a home destroyed by California wildfires. The watch, in a state of severe disrepair, showed significant damage, including a melted movement and disintegrated components. Host
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The Rolex market has undergone significant changes, with prices easing and availability improving, allowing for a selection of models now available below retail. This presents a unique opportunity for those seeking quality timepieces at fair prices. Among these are ten notable models, including the Rolex Explorer 40, which offers a
News
Luxury Swiss has unveiled its new Rolex Boutique in Miami's Design District, a 4,900-square-foot space that blends Rolex's heritage with the vibrant culture of Miami. This boutique is designed as an immersive experience, featuring a striking exterior that reflects the Atlantic's dynamic colors
News
Rolex has recently expanded its presence in the luxury retail market by opening a new boutique in the Miami Design District, completing a strategic "golden triangle" of stores in key U.S. states, including New York and California. The Miami boutique, operated by Luxury Swiss, features nearly 5,
Feature
The piece outlines a selection of five high-quality Rolex Submariner homages that provide an appealing alternative for those who admire the iconic dive watch but are deterred by its price. Each watch is described in detail, highlighting its features, build quality, and overall performance. For instance, the Invicta Pro Diver
News
The newly launched Rolex Submariner Date Desk Clock, reference 909010LN, has made headlines after selling for an impressive US$17,750 at auction, significantly surpassing its retail price of US$10,270. This 80mm stainless steel clock marks a novel entry for Rolex, as it is officially listed on their
News
Rolex prices on the secondary market have experienced significant fluctuations recently, leading to confusion among dealers and consumers. Following a surprising slump reported by WatchPro, it was clarified that a data ingestion error had caused misleading readings on the WatchCharts Rolex Index. However, after six weeks, the index continues to
News
President Trump recently received a unique desk clock from Rolex, confirmed to have been presented during a visit from Swiss business leaders aimed at strengthening U.S.-Swiss relations. The clock, described in a letter from Rolex's CEO Jean-Frédéric Dufour as a “modest, refined expression of traditional Swiss
review
The Rolex Perpetual 1908 Settimo is a new addition to the 1908 collection, featuring a yellow-gold dress watch with a unique seven-link bracelet. This bracelet, designed with five slender links framed by two broader ones, enhances the watch's elegant aesthetic and provides a comfortable fit. Powered by the
New Watches
The Rolex Submariner Desk Clock Ref. 909010LN presents a unique take on the iconic Submariner design, offering a desk clock that blends functionality with luxury. Crafted with a hemispherical case and an 80mm glossy black lacquer dial, the clock features applied indices filled with luminous material and a fixed ceramic