Feature
The piece explores why many owners keep steel sports Rolexes on their original Oyster or Jubilee bracelets despite the availability of alternative straps. It argues that the default attachment has become ingrained through habit, marketing, and the perception that the bracelet is an integral part of the watch’s identity,
comparisons
The piece highlights a selection of lesser‑known Rolex references that appeal to true enthusiasts, emphasizing the subtle qualities and historical nuances that set these models apart from the brand’s more recognizable pieces. It examines the Sea‑Dweller 16600, Datejust 1601, Explorer II 16570, Turn‑O‑Graph 116264, and
review
The Rolex Oyster Perpetual Day‑Date 40 Jubilee Gold combines the brand’s iconic day‑date functionality with a distinctive natural aventurine dial and a new proprietary gold alloy that sits between yellow and pink gold. The dial’s stone texture and baguette‑cut diamond hour markers give the watch
review
The 2026 Rolex Oyster Perpetual 34 mm marks the centenary of the iconic waterproof case, reintroduced in 18 k Everose and 18 k yellow gold with lacquered dials and natural stone hour‑markers. The model features a 34 mm satin‑brushed case, a polished domed bezel, a screw‑down Twinlock
News
The Watches of Switzerland Group has launched its first multibrand showroom in Georgia, located in the Avalon retail center in Alpharetta, a suburban area of Atlanta. Spanning 3,000 square feet, the store features Rolex as its anchor brand alongside permanent shop‑in‑shops for Omega, Breitling, and TAG Heuer,
Feature
The Rolex Deepsea Challenge, an experimental watch created for James Cameron’s solo dive to the Mariana Trench’s Challenger Deep in 2012, is on display at Australia’s National Maritime Museum in Sydney. Built to withstand pressures up to 12,000 meters, the timepiece was never intended for wrist
comparisons
The comparison pits the new Tudor Black Bay Chrono 39 “Bumblebee” against the iconic Rolex Cosmograph Daytona in a Sunday Morning Showdown. Tudor’s smaller 39 mm case, vibrant yellow dial, and updated dimensions aim to offer a more wearable and affordable alternative, priced at €6,200 versus the Daytona’
comparisons
The comparison examines the Timex Deepwater Meridian 200, a $270 quartz dive watch, alongside the iconic Rolex Submariner, a luxury mechanical timepiece priced around $10,000. Both watches are evaluated on design, wearability, build quality, and technical specifications. The Timex impresses with its substantial case, sapphire crystal, tight 120‑click
review
The Rolex Submariner Date Desk Clock Ref. 909010LN translates the iconic Submariner wristwatch aesthetic into an 80 mm quartz desk clock, featuring a brushed steel case, sapphire crystal, and a fully replicated dial with Super‑Luminova hands. Its movement, Cal. 8335, incorporates a secular perpetual calendar that automatically accounts for
review
The 2026 Rolex Datejust collection received a substantial refresh, highlighted by the introduction of a striking green ombré dial available across multiple case sizes, materials, and bracelet options. While the 41 mm model was prominently displayed at Watches and Wonders Geneva, the new dial also appears on eight different references,
comparisons
The comparison examines the Rolex Submariner and the Tudor Pelagos FXD, two dive watches that share a common heritage but pursue opposite design philosophies. The Submariner is presented as the benchmark luxury diver, offering a polished aesthetic, a refined dial, and the iconic Oyster bracelet with Glidelock adjustment, while carrying
News
The premium on Rolex Certified Pre‑Owned (CPO) watches has narrowed, with the gap between authorized retailers and the broader secondary market decreasing from almost 40% to around 30% according to the latest Morgan Stanley and WatchCharts data. The median global CPO premium sits at about 30.2%, while the
comparisons
The piece highlights five standout models from the current Rolex Cosmograph Daytona lineup, emphasizing their distinct designs, materials, and technical features. It begins with the turquoise‑dial 126518LN, noting its bold color combination and detailed finishing, then moves to the chocolate‑brown Everose version (126505‑0005) praised for its understated
Feature
The design patent filing reveals Rolex’s ambitious new inclined‑plane clock, a gravity‑powered desk timepiece that rolls down a sloped surface and must be manually lifted back to the top after a seven‑day cycle. Prototypes were displayed at Watches & Wonders 2026, one in the brand’s
editorial
Over the past fifty years, the price of Rolex watches has increased dramatically, rising from about £220‑£280 in the mid‑1970s—roughly one month’s wage for an average British worker—to £6,200‑£7,200 in 2026, equivalent to two months’ pay. While Swiss watchmakers cite higher costs
Opinion
The Rolex Oyster Perpetual 41 ‘100 Years’ commemorates a century since the brand patented its hermetically sealed Oyster case, marking the milestone with the plainest model in the line rather than a limited‑edition platinum piece. Unveiled at Watches and Wonders Geneva, the 41 mm Oystersteel case features a slate‑
review
The piece explores the deep fascination with the yellow‑gold Rolex Daytona 126518LN featuring a turquoise dial, sparked by seeing Brazilian football legend Ronaldo Nazário wear the watch at the FIFA World Cup. It reflects on how the timepiece transcends its material value, becoming a symbol of desire, status, and
deals
The auction of a third‑generation Rolex Rainbow Daytona, Ref. 126598 RBOW, will take place on 12 July in Australia, where it will be offered alongside a collection of high‑end timepieces valued at over $2 million. The watch, produced in limited numbers for Rolex’s most valued customers, has
review
The review argues that the Rolex Yacht‑Master 42 in RLX titanium falls far short of the expectations set by its five‑figure price tag. While the watch benefits from a lightweight, corrosion‑resistant material and a reliable 3235 movement, its execution is marred by rough brushing, uneven bevels, and
Opinion
The piece reflects on the journey of discovering the Rolex Explorer II ref. 16570 as the most cherished timepiece ever owned. Initially dismissed as unattractive, the watch gradually shifted from dislike to admiration through repeated wear, a drop in market value, and a growing personal connection. Its distinctive steel bezel,
Feature
Communist leaders from the Soviet bloc and their allies adopted Rolex watches as symbols of power and prestige, often choosing solid‑gold models such as the Datejust, Day‑Date, and Submariner. Fidel Castro amassed a collection that included a Submariner, multiple GMT‑Masters, and a gold Day‑Date, even gifting
Feature
The new Rolex Oyster Perpetual “100 Years” commemorates a century of the iconic waterproof case with subtle yet meaningful design cues, such as the “100 Years” text on the dial and a gold‑crowned emblem. Its slate grey sunburst dial, green accents, and a stainless‑steel case paired with an
Feature
The 1977 Rolex GMT‑Master “Pepsi” survived a dramatic ejection when U.S. Air Force Captain David Bartell pulled the seat‑ejection lever from his F‑105 fighter jet on July 14, 1978. The watch, purchased a year earlier, remained intact alongside its original box, papers, purchase receipt, newspaper clippings,
News
Rolex and Rockefeller Center have partnered to unveil a permanent Rolex Clock above the iconic rink, marking the upcoming opening of Rolex’s new North American headquarters at 665 Fifth Avenue. Positioned on 50th Street between 5th and 6th Avenues, the clock serves as a permanent horological landmark, featuring design
News
Rolex has announced a further 5 % price increase exclusively for its gold watches, adding to earlier hikes that have already pushed many models well above their 2024 prices. The Daytona Cosmograph in 18 ct white gold now costs $59,100, up 4.8 % from January, while the Day‑Date and
review
The Rolex Oyster Perpetual Yacht‑Master II returns after a centenary for the Oyster case, offering a highly specialised regatta countdown chronograph that combines extraordinary mechanical complexity with refined aesthetics. The original 2007 model required a cumbersome Ring Command bezel and multiple steps to program the countdown, while the updated
News
The secondary market for luxury watches is experiencing a gentle recovery, with pre‑owned Rolex prices rising 1.7% in the first quarter of 2026 and other top brands such as Patek Philippe, Cartier, Omega, and Audemars Piguet also showing modest gains. Morgan Stanley and WatchCharts report that 25 of
review
The new 18k Jubilee gold alloy introduced by Rolex adds a pale, almost vintage‑looking gold option to its existing palette of yellow, Everose, white gold, and platinum. This exclusive color is currently available only on the 28235 JG Rolex Oyster Perpetual Day‑Date 40, a flagship President model featuring
review
The 2026 Rolex Yacht‑Master II, reference 126680 in Oystersteel and 126688 in 18 k yellow gold, revives the regatta‑focused chronograph with a slimmer 44 mm case, reduced thickness and a redesigned interface that replaces the Ring Command bezel with two winch‑style pushers. The dial has been cleaned
review
The Rolex Oyster Perpetual 36 with a multicoloured Jubilee dial celebrates the brand’s 100th‑anniversary focus on colour, offering a bold, graphic dial that features ten distinct hues printed individually. Housed in a 36 mm Oystersteel case with a polished domed bezel, the watch retains the classic Oyster bracelet
News
Rolex and Audemars Piguet rank at the top of the list for the most faked watches seized by US Customs and Border Protection during fiscal year 2024. The Rolex Submariner, particularly the model ref. 126610LN, and the Cosmograph Daytona ref. 116500LN were highlighted as the most counterfeited. The total potential
New Watches
The Rolex Oyster Perpetual Day-Date 40 in Jubilee Gold introduces a new gold alloy by Rolex, marking its first release in over two decades. This unique Jubilee Gold features a subtle blend of yellow, grey, and pink tones, allowing it to shift in appearance depending on the lighting. Unlike
review
The Rolex Oyster Perpetual 36 126000 "Jubilee Dial" watch marks a playful departure from the brand's traditionally reserved designs, introducing a vibrant dial pattern that has been reimagined in a rainbow of colors. While the Jubilee Dial has historical significance, its latest iteration is presented as
Feature
To commemorate the 100th anniversary of the Oyster, Rolex has introduced new Oyster Perpetual models that celebrate this significant milestone. The original Oyster, launched in 1926, was the world's first commercially successful waterproof wristwatch, featuring a hermetically sealed case that protected the movement from dust, moisture, and pressure.
News
Rolex has officially discontinued the iconic "Pepsi" GMT-Master II models, specifically the ref. 126710BLR in steel and ref. 126719BLRO in white gold, both known for their distinctive blue-and-red Cerachrom bezels. The "Pepsi" has had a storied history, dating back to its original release
New Watches
The Rolex Cosmograph Daytona Reference 126502 in Rolesium features a striking white "albino" enamel dial and a unique anthracite grey Cerachrom bezel, blending contemporary design with vintage inspiration. The watch maintains the classic 40mm dimensions and is powered by the renowned caliber 4131, ensuring reliability and precision. Notably,
New Watches
The Rolex Oyster Perpetual 36 "Jubilee Dial" (Ref. 126000) celebrates the 100th anniversary of the Oyster case with a vibrant new dial design that features a high-contrast pattern of the letters R-O-L-E-X. This steel watch, measuring 36mm wide and 11.6mm thick, offers
New Watches
The Rolex Oyster Perpetual Datejust 41 with the Ombré Lacquer Green Dial (Ref. 126334) is a significant addition to Rolex’s collection, introduced to celebrate the 100th anniversary of the Oyster case. This watch features a 41mm white Rolesor case with a unique green ombré dial, transitioning from light green
New Watches
The Rolex Oyster Perpetual Day-Date 40 in Jubilee Gold, reference 228235, showcases a new precious alloy developed in-house by Rolex. This exclusive model, priced at $62,700, features a more subdued matte gold that combines the characteristics of yellow, white, and rose gold, aiming to evoke quiet confidence
New Watches
Rolex has introduced two new solid gold variants of its Oyster Perpetual watches in 34mm and 28mm sizes, featuring an 18 ct Everose gold with a blue lacquer dial and an 18 ct yellow gold with a green lacquer dial. These models mark the return of solid gold in the
New Watches
Rolex celebrates a century of the Oyster with the introduction of the new Oyster Perpetual 41, featuring a two-tone Rolesor design that combines Oystersteel with an 18-carat yellow gold bezel and crown. The slate grey dial, adorned with green markers and yellow-gold hands, highlights the watch'
watches-and-wonders-2026
Rolex celebrates the 100th anniversary of its iconic Oyster case by introducing the Oyster Perpetual 41 and 36 in yellow Rolesor, as well as a steel OP 36 featuring a colorful Jubilee motif dial. The new models honor the original 1926 waterproof wristwatch while incorporating contemporary design elements. The Oyster
New Watches
The Rolex Yacht-Master II has made a return after a two-year absence, featuring significant updates in both aesthetics and mechanics. The new references, 126680 and 126688, showcase a redesigned dial with a matte white lacquer finish, relocating the regatta timing scale to an outer flange. The watch retains
New Watches
Rolex celebrates a century of innovation with the release of the Oyster Perpetual 41 100th Anniversary Edition Reference 134303, highlighting the brand's discreet yet impactful contributions to watchmaking. The Oyster case, introduced in 1926, revolutionized the industry with its water- and dustproof design, quickly becoming a standard in
editorial
Rolex Certified Pre-Owned (RCPO) has emerged as a significant player in the luxury watch market since its introduction in December 2022, driven by the leadership of CEO Jean-Frédéric Dufour. In just three years, RCPO has captured approximately 11 percent of the pre-owned Rolex market, generating around USD
watches-and-wonders-2026
As Watches and Wonders 2026 approaches, the anticipation surrounding Rolex's new releases is palpable, fueled by strong signals indicating potential product unveilings. Predictions suggest that the Land-Dweller will see new colors and configurations, possibly including a two-tone variant and a cleaner dial layout. The discontinuation of
rolex
Luxury watch demand is slipping fast as war-driven economic pressure hits consumers, with rising gas prices, mortgage rates, and falling confidence forcing buyers out of a purely discretionary market.
review
The Rolex Land-Dweller 36 has garnered attention for its unique design and features, including a high beat in-house movement and a stylish integrated case. While it initially faced a lukewarm reception from the watch media, the owner's hands-on experience reveals it wears beautifully and offers
News
Prices for the Rolex GMT Master II, popularly known as the "Pepsi," are approaching $30,000 on the secondary market, driven by the news of its discontinuation. Some dealers are listing the model for as much as $51,850, while the median price is just below $25,000.
News
Rolex has officially confirmed the discontinuation of the GMT Master II with the iconic red and blue Pepsi bezel, notifying authorized dealers that no further deliveries will be made. Customers on waiting lists are being informed to explore alternative models, marking the end of a prolonged period of speculation regarding