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Breitling has made a significant move into Formula 1 by securing a multi-year sponsorship deal with Aston Martin and the Aston Martin Aramco Formula One Team. This partnership will see Breitling's logo displayed on the team's car and apparel starting with the 2026 season. The
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Richemont is reportedly considering a management buyout of Jaeger-LeCoultre, led by CEO Jérôme Lambert, who is expected to invest personally alongside other backers. The potential deal values the brand at over CHF 1 billion and follows the recent sale of Baume & Mercier to Italian jeweler Damiani. Jaeger-LeCoultre’
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Newly released Jeffrey Epstein case files reveal Ghislaine Maxwell openly discussing the bulk purchase of counterfeit luxury watches sourced from China.
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The Rolex GMT Master II, known for its distinctive blue and red bezel, has mysteriously disappeared from the websites of authorized dealers in the United States, although it remains listed on Rolex's main site and on dealer sites in other countries. This oddity has sparked speculation about the
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H. Moser & Cie has inaugurated its seventh global boutique, marking its first location in Singapore, in partnership with Cortina Watch. Situated in Raffles City along Cortina Alley, the boutique reflects the brand's design ethos through raw textures and clean architectural lines, creating an environment akin to an
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Rolex has experienced a 3.3% decline in market share within the secondary market as investor enthusiasm wanes, despite maintaining its position as a market leader by volume. Data from Chrono24 indicates a shift in collector preferences, moving towards more elegant, dressy styles rather than sporty models. This trend includes
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A recent visit to Greubel Forsey’s atelier revealed a blend of tradition and modernity, characterized by a stunning 17th-century farmhouse and a contemporary glass structure. The tour highlighted the brand's commitment to craftsmanship, employing around 130 skilled workers, including watchmakers, scientists, and engineers, dedicated to producing
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Watches of Switzerland Group has revised its growth forecast for the 2026 financial year, increasing expectations from 6% to 10% to a new range of 9% to 11%. With a turnover of £1.65 billion in FY2025, the updated forecast suggests total sales could reach between £1.8 billion and
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Tudor has announced its partnership with Hero-Era as the official timekeeper, aligning its "Born To Dare" philosophy with the precision-focused motorsport events. Hero-Era rallies prioritize timing and accuracy over speed, showcasing the mechanical reliability required for classic and vintage cars. The flagship event, the Peking
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Swatch has introduced an innovative AI-driven personalization platform called AI-DADA, which allows customers to create custom watch designs in under two minutes. This tool, inspired by the Dada art movement, leverages over 40 years of Swatch's creative history, enabling it to produce unique designs that embody
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Bremont has opened a new boutique in the duty-free shopping area of JFK Airport's Terminal 8, which serves numerous British Airways flights daily. This expansion into one of the world's busiest international travel hubs is part of Bremont's strategy to introduce its luxury
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Vacheron Constantin has launched a new Overseas Tourbillon watch made from grade 5 titanium, a departure from traditional gold due to the soaring prices of the precious metal. With gold prices hovering around $5,000 per ounce, luxury watchmakers face significant challenges in pricing their products competitively. The new titanium
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Greubel Forsey has recently terminated co-founder Stephen Forsey amidst significant strategic disagreements. In a public statement, Stephen expressed his disappointment over being ousted by the new management after dedicating over 25 years to the company. He has resigned from various boards but retains his shareholding. The watchmaker, which became
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Audemars Piguet has unveiled a new calibre for the Royal Oak Selfwinding Chronograph 38mm, enhancing its iconic design with a brand new in-house movement, the calibre 6401. This movement, developed over five years, replaces the previous AP Calibre 2385 and features a longer power reserve of 55 hours and
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Patek Philippe has announced an 8.6% price reduction for its watches in the United States, reversing previous price increases that were implemented in response to a 39% tariff on Swiss imports. The price drops come after the U.S. government announced a reduction in tariffs to 15%, although the
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The 2026 Grammy Awards showcased not just musical talent, but also a range of impressive watches that highlighted personal style among the attendees. Shaboozey made a statement with the new Piaget Polo 79 in a striking two-tone gold combination, while Kendrick Lamar turned heads with a dazzling Cartier Tank
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Zach Weiss, co-founder of Worn & Wound, announces the launch of his independent watch brand, OraOrea, inspired by his lifelong passion for watches and design. After nearly 15 years in the industry, Weiss decided to turn his numerous watch designs into a reality, naming the brand after the Latin
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Stephen Forsey, co-founder of the Swiss watch brand Greubel Forsey, has stepped down from the company's board of directors, confirming that he will no longer be involved in the daily operations of the business. Although he has relinquished his board role, Forsey remains a significant minority shareholder.
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Vacheron Constantin has celebrated the re-opening of its newly renovated boutique in Singapore, located on the third floor of Ion Orchard. The elegant space spans 150 square meters and features a distinctive brass facade with the iconic Maltese Cross design. Inside, glass display cases showcase a selection of timepieces,
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Christiaan van der Klaauw has launched a Certified Pre-Owned (CPO) program aimed at connecting collectors with vintage timepieces from the brand. This initiative allows the company to buy back vintage watches, refurbish them, and then sell them, providing a second life to pieces that might otherwise be overlooked. The
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In 2025, Swatch Group reported a decline in revenues, with total sales amounting to CHF 6,280 million, representing a decrease of 1.3% at constant exchange rates and 5.9% at current rates. Despite facing challenges in markets such as China, Hong Kong, and Macau, the company saw strong
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Zenith has announced a price increase for its collection, set to take effect on February 1. This adjustment is likely to affect the positioning of certain models within the brand's wider lineup and may influence purchasing decisions for collectors and buyers considering near-term acquisitions. Those looking to
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Swiss watch exports experienced a decline of 1.7% in 2025, totaling CHF 25.5 billion, following several years of strong growth. The year ended on a positive note in December with a 3.3% increase, but the overall trend reflected challenges in key markets, particularly due to economic uncertainties
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Rolex has formed a partnership with the controversial LIV Golf tour, which has attracted attention for its substantial sign-on fees and prize money funded by Saudi Arabia’s Public Investment Fund. This collaboration aims to provide an exclusive hospitality program for Rolex guests, enhancing the experience at LIV Golf
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An ultra-rare Richard Mille RM 59-01 Yohan Blake Tourbillon is currently up for auction at Wilsons Auctions, marked as a notable event since it is being offered with no reserve price. This model, originally launched in 2013 and limited to just 50 pieces worldwide, reflects the athletic profile
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China's personal luxury goods market contracted by 3%–5% in 2025, showing a marked slowdown from the previous year's sharp decline. Although consumer confidence remained cautious for much of the year, early signs of recovery emerged in the second half, spurred by a stronger stock market
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Swiss watch exports to the U.S. experienced a significant surge in December, driven by the rollback of tariffs on Swiss goods, which led to nearly a 20% increase in value compared to the previous year. Despite this spike, total annual exports fell by 1.7% in 2025, marking a
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Frederique Constant has entered the sports sponsorship arena by becoming the official timekeeper and watch of the Professional Padel League (PPL). This partnership marks the Swiss brand's first venture into professional sports, as it aims to expand its presence in the U.S. market. Launched in 2023, the
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Rolex has formed a partnership with LIV Golf, a Saudi Arabia-backed professional golf league, aiming to enhance its exposure in new markets while offering exclusive hospitality experiences for guests. The collaboration comes at a crucial time as LIV Golf faces scrutiny amidst player departures and controversies regarding its funding
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LVMH has reported a decline in turnover, dropping from €84.7 billion in 2023 to €80.8 billion in 2025, influenced by unfavorable currency fluctuations, particularly the weaker US dollar, despite a limited organic revenue decline of just 1%. The luxury giant experienced a significant 8% drop in share price
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A significant concern in the luxury watch market is the increasing rate of counterfeit Rolex watches, with over one-third of submissions rejected during authentication checks at Bezel, a prominent pre-owned luxury watch platform. This figure has risen sharply from 23% in 2023 to 38% in the latter half
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Chanel is diversifying its watchmaking portfolio by investing in Kross Manufacture, acquiring a 30% stake in the brand. This move comes as luxury conglomerates face challenges, and Chanel seeks to enhance its high-end watch offerings beyond its existing J12 line. Kross Manufacture, known for its unique designs inspired by
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LVMH reported a 5% decline in sales for 2025, totaling EUR 80.8 billion, attributed to a challenging geopolitical and economic environment. While the luxury goods sector faced a downturn, particularly in leather goods and fashion, the Watches & Jewelry division displayed resilience with reported revenues down only 1% compared
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Watches of Switzerland has expanded its offerings by incorporating Timex into its brand roster in the United States, marking a strategic shift towards high volume, lower-priced products. Timex, known for its American heritage and affordability, was previously not available through Watches of Switzerland except online. The inclusion of Timex
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Sellita has introduced the SW200-2 movement, which boasts an impressive 65-hour power reserve, marking a significant advancement in the realm of Swiss watchmaking. This movement represents more than just an upgrade; it features a complete redesign, including a new escapement with lower balance inertia, an updated gear train,
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Patek Philippe has reopened its Singapore Service Centre at Wheelock Place, reaffirming its commitment to the maintenance and restoration of timepieces for clients in Singapore and the surrounding region. This newly renovated center, which occupies 828 square meters, is designed to provide a high level of service and features two
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Watches of Switzerland Group announced a significant acquisition of Deutsch & Deutsch, a four-store family jeweler in Texas, leading to a 6% rise in its share price. This deal expands the company’s presence in Texas to five stores, complementing its previous purchase of Timeless Luxury Watches in Plano.
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Audemars Piguet has inaugurated the Manufacture du Brassus, a significant new production facility in Le Brassus, Switzerland, coinciding with the brand's 150th anniversary celebrations. This 23,700-square-meter site, known as the Arc, consolidates previously dispersed production teams within the Vallée de Joux and features a unique
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Rolex has unveiled a unique Daytona watch that will be awarded to the winner of the 24 Hours of Daytona, a grueling endurance race taking place in Daytona Beach, Florida. Unlike the special 'Le Mans' edition, this year's trophy is a standard two-tone Cosmograph Daytona
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Richemont has announced the sale of its entry-level Baume et Mercier brand to the Italian Damiani Group, which has been a key distributor of the brand through its retail chain Rocca. Although Baume et Mercier has struggled with profitability, the acquisition is expected to leverage its presence in Italy,
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A violent raid occurred at one of Rolex's largest showrooms in London, where six armed individuals attacked the Bucherer-owned boutique in Knightsbridge. The incident, which took place on January 20, 2026, involved the suspects using a moped to breach security, threatening staff and customers with weapons, and
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Used watch prices experienced a notable increase during the fourth quarter of 2025, marking the first broad-based rise in several years, as the secondary market strengthened alongside gains from major watch brands such as Richemont, Swatch Group, and LVMH. Data from a Morgan Stanley report revealed that prices for
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Rolex is experiencing a significant shift in the secondary market, where average prices are approaching the point of dipping below recommended retail prices due to rising retail costs. As of January 2026, the value retention for Rolex watches has decreased by 3.4% compared to October 2025, now standing at
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Chow Tai Fook Jewellery Group has experienced an 18% increase in sales during the final quarter of 2025, a promising sign for the luxury watch market's recovery post-pandemic. With nearly 7,000 sales points in Mainland China, Macau, and Hong Kong, the company reported substantial growth, particularly
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Australian tennis star Alex De Minaur has announced a new partnership with independent watchmaker Gerald Charles ahead of the 2026 Australian Open. As the current world No. 6, De Minaur values the collaboration for its emphasis on performance and precision, opting for a brand not owned by a luxury group.
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Fernando Mendoza, the star quarterback for the Indiana Hoosiers, received a luxurious $20,000 iced-out watch from his teammate Elijah Sarratt just days before the College Football Playoff National Championship game. The heartfelt moment, which was shared online, showed Mendoza's surprise and joy as Sarratt placed the
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Patek Philippe is set to reduce prices in the United States by approximately 8% starting February 1. This decision follows the rollback of import tariffs that had previously increased prices by around 15% due to a 39% tariff imposed by the Trump administration on Swiss watches. The initial price hikes,
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Watches of Switzerland Group has made significant changes in its leadership, appointing Jack Gaffaney as the new president for the USA, a position previously held by David Hurley. Gaffaney joins from Prada, where he was responsible for retail operations across several countries in the Americas. This shift comes as the
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LVMH Watch Week, held in Milan from January 19 to 21, 2026, showcased the latest trends in horology with new timepieces from renowned brands including Zenith, TAG Heuer, Gérald Genta, Daniel Roth, and Louis Vuitton. Each brand highlighted distinct designs and mechanical innovations. Notable releases included Bulgari's Maglia
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Watchmakers United has expanded its presence by opening its first showroom outside Switzerland in Monaco, following the establishment of its initial store in Geneva in 2024. Founded by Maximilien Roussel-Galle, the brand aims to provide a platform for emerging independent watchmakers, emphasizing storytelling, education, and retail while maintaining authenticity.