Feature
The decline of Food52, Goop, Hodinkee—and the internet's dream of content-to-commerce
The decline of prominent content-to-commerce platforms like Food52, Goop, and Hodinkee highlights the challenges of this business model. At their peak, these companies thrived on the integration of editorial content with product recommendations, attracting substantial venture capital and high valuations. However, over the past two years, they have faced significant