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Edouard Meylan, CEO of H. Moser & Cie, emphasizes the importance of maintaining profit margins while aiming to double production and sales. As the Swiss watch industry faces challenges of overproduction and reduced profits, H. Moser plans to expand its capacity to produce 10,000 watches per year with a
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Richard Mille has entered into a groundbreaking partnership with UFC champion Ilia Topuria, who is the first undefeated double champion in UFC history, boasting an impressive record of 17-0. This collaboration signifies the luxury watchmaker's inaugural association with a combat sports athlete, emphasizing a shared commitment to
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Porsche Design has inaugurated its new Timepieces Manufactory in Grenchen, marking a strategic relocation from Solothurn to enhance its vertical integration as a watch manufacturer. This new facility consolidates the brand's production capabilities in a historically significant location that has ties to its past. The modernized manufactory incorporates
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Bezel has achieved a significant milestone by surpassing $1 billion in watch listings, reflecting the rapid growth of the secondary watch market and shifting consumer behaviors in collecting timepieces. The global pre-owned watch sector has seen sales reach $17 billion, with leading brands like Rolex dominating the resale market.
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Guido Terreni has been reshaping Parmigiani Fleurier since he took over in 2021, steering the brand towards a philosophy of "private luxury," which emphasizes refined and understated high horology. This approach has attracted a new type of collector, one defined by taste and knowledge rather than wealth. Recent
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Audemars Piguet has unveiled its second AP House in Miami Beach, a luxurious space that spans 7,300 square feet and is designed to reflect the Art Deco aesthetics of the area. The new location features a blend of blush tones, stone, wood, metals, and textured glass, creating a sophisticated
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Hazemann & Monnin have been awarded the second edition of the Louis Vuitton Watch Prize for Independent Creatives in Paris for their innovative "School Watch." This recognition follows their previous win at the 2023 F.P. Journe Young Talent Competition, marking a significant milestone in their burgeoning careers
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Swiss watch exports have shown a promising recovery, rebounding with over 9% growth in February after a weak performance in January. Notably, France has emerged as a significant player in the market, witnessing an impressive 47.4% increase in exports, totaling CHF 276 million for the first two months of
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TAG Heuer has opened a new flagship boutique at 99 Prince Street in New York City's SoHo neighborhood, showcasing a curated selection of its core collections, including Carrera, Monaco, and Formula 1, along with limited editions and new releases. This strategic selection signals the brand's current
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The ongoing conflict in Iran has significantly impacted the value of major watchmaking companies as shares have plummeted due to investor concerns. Prominent brands like Swatch Group and Richemont experienced fluctuations in their stock prices, with Swatch's shares falling from a peak of over CHF 200 to CHF
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Signet Jewelers reported a robust fiscal year 2026, achieving fourth-quarter sales of $2.35 billion despite a slight decline in same-store sales. Full-year sales reached $6.81 billion, reflecting a 1.3% increase, driven by a focused strategy on their three largest brands: Kay, Zales, and Jared.
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Audemars Piguet has inaugurated a new advanced production line factory in Meyrin, designed to manufacture cases and bracelets while emphasizing a blend of modernity and heritage. The renovated site, formerly a pharmaceutical facility, spans nearly 100,000 square feet and can accommodate up to 350 employees. The factory focuses on
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In Dubai, luxury brands face a significant crisis as the ongoing war between the United States, Israel, and Iran disrupts the once-thriving retail environment. The Dubai Mall, a prime shopping destination, has seen a drastic reduction in foot traffic, with many high-end stores remaining empty. The escalation of
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In February 2026, the WatchCharts Overall Market Index appreciated by 0.6%, with notable price increases for brands such as Rolex, Patek Philippe, and Audemars Piguet. Mid-tier brands also performed well, with Cartier and Omega leading the gains. Over the past year, Patek Philippe saw a remarkable 16.2%
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Wei Koh reflects on his journey in watchmaking, expressing deep gratitude for the craft that has shaped his life over the past 26 years. He emphasizes the importance of community and creativity within the industry, recounting memorable experiences that highlight the friendships and collaborations he has forged. Koh acknowledges the
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Vacheron Constantin is set to host the inaugural Concours d’Élégance dedicated to timepieces, scheduled for November 10, 2026, in Geneva. This competition invites collectors of Vacheron Constantin watches, spanning from 1755 to 1999, to submit their timepieces for evaluation by an international jury based on criteria such as authenticity,
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A luxury watch trader in South East Britain, Bertie Payne, has been sentenced to 15 years in prison for his involvement in money laundering and drug dealing. He led a group that supplied significant quantities of cocaine, ketamine, and ecstasy between August 2024 and January 2025. Under surveillance by local
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The Women in Watches event, hosted by WatchPro on March 6, 2026, brought together over 60 senior professionals from the American watch industry for networking and discussions on women's roles in shaping the sector. The panels focused on leadership and representation, addressing the career pathways, visibility, and structural
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A significant rise in luxury watch thefts has been reported, with $2.9 million worth of watches and jewelry stolen in just the first ten weeks of 2026, compared to only $688,000 for the entire previous year. Armed robberies have surged by 66%, as criminals increasingly target watch boutiques
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The 2026 Oscars showcased not only cinematic talent but also impressive wristwear, as stylists increasingly highlight the importance of timepieces on the red carpet. Timothée Chalamet captured attention with his platinum Urban Jürgensen, while Pedro Pascal made a statement wearing Chanel's Boyfriend watch, demonstrating the versatility of traditionally
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The unveiling of the 2026 Rolex Oscars greenroom has generated buzz akin to the launch of a new MoonSwatch, emphasizing the brand's continued commitment to craftsmanship and artistry. This year's design features distinct elements, including luxurious green velvet and brushed metal in champagne gold, creating a
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TAG Heuer has appointed Béatrice Goasglas as its new CEO, marking the first time a woman has held this position in the brand's 166-year history. Goasglas, who has been the president of TAG Heuer’s Americas division since 2023, will officially take up her new role on
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Swatch has launched its AI Dada design tool, enabling users to create unique quartz watches by providing prompts of up to 300 words. This tool, now available in the U.S. after its initial rollout in Switzerland and Europe, uses artificial intelligence to generate a Swatch 'New Gent'
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Philipp Wolf IV, the fourth generation leader of the luxury accessories company WOLF, has passed away peacefully at the age of 89. Born in Malmö, Sweden, he joined the family business in 1958 and played a crucial role in expanding WOLF's operations globally. After moving to the UK,
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Prices for the Rolex GMT Master II, popularly known as the "Pepsi," are approaching $30,000 on the secondary market, driven by the news of its discontinuation. Some dealers are listing the model for as much as $51,850, while the median price is just below $25,000.
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TAG Heuer has appointed Béatrice Goasglas as the new CEO, effective May 1, 2026, following the unexpected departure of the previous leader earlier this year. Goasglas currently serves as the president of the Americas division and has a background in digital marketing and client experience, which she has developed since
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Fossil Group has successfully stabilized its financial situation by breaking even in the fourth quarter of 2025, following a significant sales drop of 18% year-on-year. The company was at risk of administration but managed to restructure $150 million in unsecured debt, avoiding a potential Chapter 11 filing. Despite
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Omega has experienced five consecutive years of record sales in the USA, largely attributed to the success of new watch launches and the opening of four new boutiques in 2025. The latest store, located in Austin's Domain Northside, aims to continue this streak of success. At the ribbon-
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Shohei Ohtani, the renowned Japanese baseball superstar, has been named a global ambassador for Grand Seiko, effective April 1. This partnership comes at a pivotal moment in Ohtani's career as he leads the Japan national team in the World Baseball Classic and prepares for the upcoming Major League
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Citizen has partnered with renowned fashion designer Vera Wang to launch a new collection of 24 watches in Spring 2027, blending Wang's high-fashion aesthetic with Citizen's watchmaking expertise. This collaboration marks the 50th anniversary of the brand's Eco-Drive technology, which harnesses light
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Astor+Banks has halted the assembly and shipping of its Terra Scout field watch due to a legal dispute with Scout Motors, which claims the watch's name conflicts with its brand identity. The Terra Scout was designed as a modern take on the traditional military field watch, inspired
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Luxury watch stocks experienced a rebound following US President Trump's declaration that the Iran war is "very complete." Key manufacturers such as Swatch Group, Richemont, and LVMH saw their stock prices rise significantly, indicating renewed confidence in the market. The Middle East, particularly the UAE, has
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Buying Time Analysis: This story highlights the significant impact of the secondary market on Rolex's overall sales, raising questions about the potential cannibalization of new watch sales and its implications for authorized dealers, while also contrasting Rolex's unique market position with that of other luxury watch
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The Women in Watches List 2026 celebrates twelve influential women who are transforming the watch industry in the US. This initiative aims to highlight the leaders, innovators, and changemakers in a sector traditionally dominated by men, recognizing their contributions across various domains such as education, retail, marketing, and independent watchmaking.
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Inhorgenta Munich has become a pivotal event for the watch industry, especially as brands seek new clients amidst challenging market conditions. The fair, which attracts over 25,000 visitors from around the world, now serves as a platform for both mainstream and high-end watch brands. While traditional mass-market
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The ongoing conflict in the Middle East, particularly involving Israel and Iran, has not severely impacted the Swiss watch industry in the Gulf states, which collectively represent a market worth over CHF 2.2 billion annually. Despite the turmoil, shopping malls in Dubai, Bahrain, and Doha remain vibrant, with luxury
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In a world dominated by smartphones, those who still wear wristwatches maintain a distinct relationship with time that fosters focus and intentionality. Unlike the distraction of checking notifications on a phone, a quick glance at a watch provides the necessary information without the risk of being sidetracked, allowing individuals to
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Vontobel's annual report on the Swiss watch industry highlights significant market shifts, particularly a growing concentration of sales among industry giants amid overall stagnation and external pressures like a strong Swiss franc and rising gold prices. Total Swiss watch exports fell for the second consecutive year, with a
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Liljenquist & Beckstead is set to open the largest Rolex and Patek Philippe boutiques in a mall setting in the United States, located in Tysons Galleria, Northern Virginia. This luxury retail hub attracts affluent customers from the Washington, DC metropolitan area and nearby high-income communities. The upcoming boutiques will
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Bromberg's, a 190-year-old family jeweler, is set to significantly expand its showroom in Mountain Brook, Alabama, nearly doubling its size with a multi-million dollar renovation expected to complete in early 2027. The flagship store, known for its Rolex offerings, will maintain its current location while
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Luxury Bazaar has entered a strategic partnership with Courtyard.io to introduce discovery-based shopping for luxury watches. This collaboration offers a curated collection of authenticated timepieces to Courtyard's community of 60,000 collectors, utilizing a unique "reveal" format that combines surprise purchases with a 95%
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Trump's tax policy, particularly the introduction of 100% bonus depreciation under the Tax Cuts and Jobs Act of 2017, has significantly impacted the luxury watch industry by making retail investments more financially viable. This tax break allows companies to deduct the full cost of qualifying investments immediately, which
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The Tad Kozh initiative aims to promote traditional watchmaking while supporting emerging talents in the industry. Founded by Alix and Baudouin van Es, this Swiss non-profit association introduces the Tad Kozh New Talent Award, inviting individuals aged 18 to 35 with a watchmaking diploma to submit their professional projects.
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Piaget has recently reopened its flagship store on Place Vendôme in Paris, significantly doubling its size and introducing a new aesthetic that will be implemented across its global boutiques. This move comes as Piaget aims to compete more effectively with Cartier, which has been expanding its extravagant showrooms in the
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Bezel has collaborated with Kalshi to launch Watch Futures, the first prediction markets focused on luxury watch prices. This innovative platform allows users to trade based on the expected price movements of iconic brands like Rolex and Patek Philippe, utilizing Bezel's Beztimate valuation engine. This engine analyzes real-
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Independent watch brands are making significant strides in the U.S. retail market, as evidenced by CHP Caliber's recent expansion into five jewelry stores across the Northeast, including a notable location within the Pentagon. Founded by Becca Florence Davis in 2025, CHP Caliber specializes in placing independent watch
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Vacheron Constantin has opened a new boutique at The Mall at Short Hills in New Jersey, enhancing its retail presence in the American Northeast. This boutique offers local collectors access to the complete Vacheron Constantin collection, including exclusive models not found at authorized dealers. The store features a "Watchmaking
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Swatch Group is contemplating legal action against Morgan Stanley due to alleged inaccuracies in its annual Swiss watch market report, which has been criticized by the company for several years. In an open letter, Swatch Group claims that the report contains misleading data about sales and profits, potentially damaging customer
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Monobrand watch stores are increasingly viewed as a liability for retail groups, leading to significant closures across their networks. Specifically, Watches of Switzerland Group has reduced its number of retail locations from 223 to 195 between April 2024 and September 2025, with 15 of the closures being monobrand stores primarily
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Christie’s Luxury division achieved a remarkable milestone by surpassing $1 billion in global auction sales in 2025, boasting an impressive 90% sell-through rate with hammer prices averaging 129% above low estimates. The surge in digital engagement was significant, with 85% of bids placed online and nearly half of