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Watches of Switzerland opened a new 5,400‑square‑foot multibrand showroom in the Southdale Center mall in Edina, Minnesota, marking the brand’s first dedicated presence in America’s Midwest. The store features a Rolex corner, a Cartier shop‑in‑shop, and displays for a range of luxury brands
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The H. Moser & Cie Pioneer Tourbillon, created exclusively for Bucherer, showcases a striking pink and blue design inspired by Miami’s vibrant skies and the Art Deco architecture of South Beach. The dial features a gradient blue fumé with a vivid pink flange, while the tourbillon at six o’
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Sotheby’s Hong Kong achieved a historic milestone by selling a 1987 Cartier London Crash for $1.99 million, nearly $2 million, far surpassing its pre‑sale estimate. The watch, one of only three made that year, attracted intense bidding from a Japanese collector, highlighting the enduring appeal of vintage
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Japanese watchmakers have dramatically outperformed Swiss rivals over the past five years, with Seiko’s share price rising 512% and Citizen’s up 388%, while Swiss groups like Swatch have seen a 35% decline. The Swiss market has consolidated around a few luxury brands that sell fewer watches at higher
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The 2026 NFL Draft showcased a striking array of luxury watches worn by players, highlighting both brand loyalty and personal style. Several athletes, including three players and NFL Commissioner Roger Goodell, chose Breitling as the official timepiece partner, while many others gravitated toward Rolex, which dominated the night with at
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Shin Ohno won the 12th F.P. Journe Young Talent Competition with the Fuyu‑Geshiki, a compact grande and petite sonnerie tourbillon clock inspired by Nagano’s winter landscape. Crafted largely by hand using a watchmaker’s lathe, desktop CNC mill, and extensive personal study, the ebony‑cased piece showcases
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Swiss watch exports showed modest growth in the first quarter of 2026, reaching CHF 6.2 billion, a 1.4 % increase over the previous year after a 1 % decline in March. While most markets are stabilising, France experienced a sharp rise of about 55 % in exports, likely due to logistical
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The Ming Polymesh Straight introduces a new straight‑spring‑bar version of the brand’s acclaimed 3D‑printed titanium bracelet, making it compatible with any 20 mm lug watch without the need for curved spring bars. All 1,742 components of the design are now interchangeable, and the strap retains
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Patek Philippe’s president Thierry Stern reassured authorized dealers that the brand’s recent acquisition of the Zurich jeweler Beyer will not signal a shift toward a retail‑focused strategy like Rolex’s purchase of Bucherer. While confirming the plan to transform Beyer’s showroom into a new Patek Philippe
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The documentary follows Audemars Piguet’s 150th anniversary, showcasing the creation of the RD#5 Royal Oak Extra‑Thin Self‑winding Flying Tourbillon Chronograph. Featuring Grammy‑winning musician John Mayer, actress Ilaria Resta, and other cultural figures, the film blends brand storytelling with high‑production values, taking viewers through the
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Timothée Chalamet has deepened his involvement with independent watchmaking by becoming a minority partner and creative advisor for Urban Jürgensen. Known for wearing the brand’s UJ‑2 time‑only watch at high‑profile events such as the Golden Globe Awards and various film premieres, Chalamet now collaborates with CEO
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Britain’s relative stability has propelled it to become the second largest market for Swiss watch exports, with a 3.2% increase in sales to the country in March. While the United States remains the largest market despite a slight year-on-year decline of 1.6%, there is an anomaly in
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Georges Kern has taken on the role of CEO for House of Brands, outlining the operational structure and introducing a team of leading executives. This new entity encompasses well-known brands such as Breitling, Universal Genève, and Gallet, which is set to relaunch later this year. The leadership changes include Jean-Marc
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The 2026 edition of Watches and Wonders Geneva has set new records with an unprecedented number of exhibiting brands and exceptional attendance, highlighting its status as a pivotal event in the watchmaking industry. Nearly 60,000 unique visitors attended, with significant participation from journalists, retailers, and the general public. This
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The Time to Watches event in Geneva welcomed a record 10,450 visitors and 87 brands in 2026, reflecting a 10% increase from the previous year. This surge in attendance signifies a growing demand for independent and accessible watchmaking experiences, with collectors seeking deeper connections to brands and creators. The
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Rolex and Audemars Piguet rank at the top of the list for the most faked watches seized by US Customs and Border Protection during fiscal year 2024. The Rolex Submariner, particularly the model ref. 126610LN, and the Cosmograph Daytona ref. 116500LN were highlighted as the most counterfeited. The total potential
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Breitling UK Limited has officially rebranded itself as H. O. B. House of Brands Limited, marking a significant shift in its corporate identity. The House of Brands concept was first introduced during Dubai Watch Week, showcasing Breitling alongside Universal Genève and Gallet. However, CEO Georges Kern has emphasized that this
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The luxury watch industry faces significant uncertainty due to the ongoing war in Iran, which has negatively impacted global economic conditions. As Geneva prepares to host the annual Watches and Wonders fair, industry leaders are hopeful for a rebound in sales, particularly from affluent markets in the Gulf Arab countries.
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Rory McIlroy claimed his second consecutive Masters title at Augusta National, narrowly defeating Scottie Scheffler by a single stroke. This victory marks the sixth major championship of his career and places him in an elite group of players who have successfully defended their title at the tournament. Alongside the focus
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In 2026, Rolex has quietly discontinued several notable models, including the iconic GMT-Master II "Pepsi" and the Submariner Date "Cookie Monster." The discontinuation of the "Pepsi," known for its challenging red and blue ceramic bezel, has been anticipated due to production difficulties. Other significant
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The Rolex GMT-Master II "Pepsi" has officially been discontinued, which has led to a surge in its market prices. The announcement came during the Watches and Wonders event in Geneva, where the watchmaker confirmed the removal of this highly sought-after model from its catalog. Prices for pre-owned examples
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Rolex's GMT Master II Pepsi has officially been discontinued, a development anticipated for some time. Initially met with indifference during the Watches and Wonders event, rumors began to circulate early in 2026 when the watch disappeared from certain retailers' online inventories. Authorized dealers later confirmed that no
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In March 2026, the watch market showed minimal changes, with the Overall Market Index increasing by only 0.1%. Patek Philippe led the market with a 1.2% gain, although this was less significant than previous months. Non-Swiss brands such as Grand Seiko and Glashütte Original also performed well, gaining
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Rolex has officially discontinued the iconic "Pepsi" GMT-Master II models, specifically the ref. 126710BLR in steel and ref. 126719BLRO in white gold, both known for their distinctive blue-and-red Cerachrom bezels. The "Pepsi" has had a storied history, dating back to its original release in 1954, and
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Ba111od has made a significant move by acquiring BCP Tourbillons, enhancing its capabilities in producing high-quality mechanical movements. This acquisition aligns with Ba111od's strategy to strengthen its technical autonomy and legitimacy in the Swiss watchmaking industry. The launch of the Chapter 4 Tourbillon T.V.D, priced at
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Chrono24 has launched an Indie Brands Initiative aimed at providing independent watchmakers with direct access to its extensive audience of 9 million monthly users. This initiative allows emerging brands to sell their watches directly to consumers through dedicated brand pages on Chrono24, bypassing traditional retail challenges and enhancing their visibility
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Rory McIlroy has made headlines once again by winning his second consecutive Masters Tournament, showcasing his victory while wearing the Omega De Ville Tourbillon. As an Omega ambassador since 2013, McIlroy transitioned from the Omega Speedmaster "Silver Snoopy Award" he donned last year to this special timepiece. His
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The U.S. market continues to show resilience as a growth engine for global watch sales, reporting a 29% increase in turnover in the first quarter of 2026. Despite challenges such as declining export values and volumes for Swiss watchmakers, exports to the U.S. rose by 5.3% in
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Tudor has released a teaser for the upcoming Watches & Wonders event, sparking intense speculation among fans who are eager to decipher the hints regarding potential new releases. The teaser included a few numbers that collectors quickly connected to historical references and brand lore, leading to debates about whether Tudor
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Universal Genève has recently relaunched its iconic collections, generating mixed reviews from watch enthusiasts. While the reissue has been well-received for its faithful design, the pricing has sparked significant criticism, with starting prices in the five-figure range. Many fans express disappointment that no new offerings are available below $12,000,
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The 1916 Company has launched a Collector’s Lounge concept within its new showroom in Manhattan Beach, California, marking a significant expansion of this unique retail space, which was previously only available in standalone locations worldwide. This showroom features a dedicated area for high-end Swiss watch brands such as Rolex,
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Sotheby’s has announced a landmark collection titled “The Shapes of Cartier: The Finest Vintage Grouping Ever Assembled,” featuring over 300 rare timepieces with a total estimated value exceeding $15 million. This exceptional collection showcases a century of Cartier design and includes iconic models such as the Crash, Santos, Baignoire,
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Vacheron Constantin has unveiled its largest boutique in the world, located in the Miami Design District, covering 5,000 square feet across two floors. This flagship store surpasses the brand's previous largest locations in New York City and Geneva, showcasing a blend of luxury and architectural innovation. The
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Kross Studio has rebranded to Marco Tedeschi, marking a pivotal shift in its identity and product offerings. The brand, which gained attention through collaborations in pop culture and technical expertise, is now poised to unveil the MT1.1 Tourbillon 7 Jours at Watches & Wonders 2026. The rebranding reflects a
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Patek Philippe is set to open its annual Rare Handcrafts exhibition in Geneva on April 18, 2026, showcasing 65 exceptional new creations, including dome table clocks, pocket watches, and wristwatches. The exhibition will highlight traditional techniques such as Grand Feu cloisonné enamel and advanced gem setting, with unique pieces like
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Diamonds are increasingly being integrated into the construction of luxury watches, moving beyond their traditional decorative role. Watchmakers like Van Cleef & Arpels have showcased innovative designs, such as the Ruban Mystérieux, where a diamond serves as the watch's crystal, allowing time to be read through its transparency.
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Corum has recently re-emerged with a strategic plan aimed at regaining its former prominence in the watchmaking industry following a management buyout led by new CEO Haso Mehmedovic. The brand, known for its iconic models like the Golden Bridge and Admiral, has unveiled a fresh design for the Admiral watch
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Notable watch collectors reflect on their biggest regrets, revealing a mix of missed opportunities and hasty decisions. Some lament valuable timepieces they passed up, such as Jeff Stein’s missed chance to acquire Steve McQueen’s Heuer Monaco, now worth £1.6 million. Others share stories of watches they regret
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Tissot has launched a new campaign for the Tissot Gentleman watch, featuring actor Daniel Ings. The campaign presents a cinematic exploration of modern masculinity, showcasing Ings on set as he navigates the challenges of acting while receiving playful guidance from his watch. The Tissot Gentleman serves as a metaphorical mentor,
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Hamilton & Inches, a jeweler based in Edinburgh, has faced challenges following the loss of Patek Philippe as part of the brand's 2023 distribution network rationalization. In its last full trading year with Patek Philippe, the company achieved sales of £13.1 million and an operating profit of
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Tudor has strengthened its brand presence through a partnership with The Flying Bulls, an aerobatic squadron supported by Red Bull. This collaboration allows Tudor to showcase its watches on the wrists of the 12 pilots and on their flight gear, as the squadron performs extreme maneuvers worldwide with its fleet
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The NASA Artemis II mission, launched on April 1, 2026, marks the first human-crewed lunar voyage since 1972, with all four astronauts equipped with the Omega Speedmaster X-33 Generation 2 watches. The X-33, known for its robust design and advanced features, is specifically intended for use in space, ensuring that
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Beyer Chronometrie, the world's oldest watch store with a history spanning 266 years, has been acquired by Patek Philippe and is set to close at the end of the year. This acquisition follows the passing of long-time owner René Beyer in 2025, who had no heir, leading to
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The Horological Society of New York (HSNY) celebrated its 160th anniversary by raising a record $1.2 million at its annual gala, attended by over 500 members of the watchmaking community. The event, held at the Plaza Hotel, featured a live charity auction that contributed significantly to the fundraising efforts,
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As instability in the Middle East escalates, consumer confidence has plummeted, reaching record lows in both economic and personal financial assessments. According to recent data, the economic state dropped to -53 in March, while personal financial situations fell to -17. Despite this downturn, retail spending saw a slight increase, suggesting
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A Patek Philippe world time watch featuring a South America depiction on its dial is set to be auctioned at the Philipps Geneva Watch Auction: XXIII, with an estimated value between CHF 5,000,000 and CHF 10,000,000. The auction will highlight rare modern and historic timepieces, including
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Edouard Meylan, CEO of H. Moser & Cie, emphasizes the importance of maintaining profit margins while aiming to double production and sales. As the Swiss watch industry faces challenges of overproduction and reduced profits, H. Moser plans to expand its capacity to produce 10,000 watches per year with a
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Richard Mille has entered into a groundbreaking partnership with UFC champion Ilia Topuria, who is the first undefeated double champion in UFC history, boasting an impressive record of 17-0. This collaboration signifies the luxury watchmaker's inaugural association with a combat sports athlete, emphasizing a shared commitment to excellence
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Porsche Design has inaugurated its new Timepieces Manufactory in Grenchen, marking a strategic relocation from Solothurn to enhance its vertical integration as a watch manufacturer. This new facility consolidates the brand's production capabilities in a historically significant location that has ties to its past. The modernized manufactory incorporates
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Bezel has achieved a significant milestone by surpassing $1 billion in watch listings, reflecting the rapid growth of the secondary watch market and shifting consumer behaviors in collecting timepieces. The global pre-owned watch sector has seen sales reach $17 billion, with leading brands like Rolex dominating the resale market. Bezel&